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May 27, 2012

Oprah and Mutual of Omaha are fighting, for some reason

by Bob Sassone, posted Apr 27th 2009 7:02PM
OprahIt seems that Oprah Winfrey is involved in everything these days, doesn't it? Books, dieting, world hunger, education, last year's election, makeovers, Twitter, Facebook, you name it. Now she's involved in a legal fight with an insurance company.

Mutual of Omaha, which TV fans might remember from their sponsorship of Wild Kingdom oh so many years ago, is suing the talk show giant because she is using the "A-ha moment" phase. Or maybe it's just "Aha." Anyway, the company says that it has been using the "Aha Moment" phrase since February and they want Oprah to stop using it too. To be honest, I wasn't aware that Mutual of Omaha was using it at all, and I only have a vague recollection that Oprah Winfrey was using it. Hasn't she been using it for a lot longer than the past couple of months?

The band A-ha could not be reached for comment.

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JW

Mutual for Omaha has those commercials who are "the official sponsor of the Aha Moment", which I fail to see how they can trademark it, just like Sci Fi decided they can't trademark Sci Fi.

April 27 2009 at 11:10 PM Report abuse rate up rate down Reply
b4real23

YES she has used the term "a-ha moment" on her show for way longer; sometimes she refers to this as a "light-bulb moment"--a realization/epiphany.

who are these people trying to kid?!?

April 27 2009 at 11:09 PM Report abuse rate up rate down Reply
KIrsch

So is Oprah saying take on me?

April 27 2009 at 10:40 PM Report abuse rate up rate down Reply
RevJonathan

Bob,
I may dislike a lot of what you write here, such as your most recent Mac v PC post, but "The band A-ha could not be reached for comment." somehow made me laugh out loud.

Clever.

April 27 2009 at 7:45 PM Report abuse rate up rate down Reply

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