Jon & Kate draw 9.8 million rubberneckers... including me
You just knew that the perfect storm of tabloid stories, very effective ads and promos, and a holiday where nothing else was on was going to make for boffo ratings for the Jon & Kate Plus 8 season premiere. But the numbers are staggering by almost any standard: 9.8 million people viewed the train wreck on Monday night, surpassing the numbers for any network -- broadcast or cable -- that night and doubling TLC's previous high water mark. What was that mark? The season four finale of Jon & Kate, of course.I can't cast any aspersions on the size of the audience, because I gladly flipped on TLC to see the 73 minutes of extreme discomfort. And, boy, did I hate myself for doing it.
I've watched J&K on and off since just about the beginning, so it's not like I'm parachuting in and passing judgment on the two after just watching Monday's premiere. I knew about their history, about Kate's penchant for treating Jon like a child, Jon's "what did I get myself into?" face, etc. But through all that, it was their day-to-day with their kids that usually carried the show.
This one felt different, and not in a good way. The show became less about bringing up eight kids, including sextuplets, and it became about Jon and Kate dealing with the fame they courted themselves. And now it seems that we're going to be spending the season watching them go on their adventures individually, taking chunks of the kids with them instead of the entire brood. Heck, even the reruns of the old episodes that TLC aired prior to Monday's premiere seemed too sad to watch given the circumstances surrounding the couple.
I get the feeling a lot of the people who watched the show Monday night -- whether they were fans or just there to gawk -- felt the same way. So, I hope TLC enjoys their day in the sun, because those numbers are going to go down in a hurry.

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