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October 9, 2015

Who's creepier: Jack in the Box or The King?

by Bob Sassone, posted Jun 3rd 2009 8:34AM
Both of these fast food mascots will haunt your dreams. The masks they wear, the way they don't talk much (if at all), the way they show up in unexpected ways. It's like getting Jason Vorhees to be the mascot for Dunkin' Donuts. Here are two recent commercials. Let us know which one gets the "creepier" nod.

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I agree that the "new" King is creepy. It's too bad cause I can remember 30 yrs ago when BK first opened in our town and the King made a personal apperance and all the little kids loved him - he was cool, handsome and made Ronald seem obnoxious. Anyway, that said, I have never seen a Jack commercial and we don't have them anywhere around where we live. A few years ago when we were cross country on vaca, we came across one and it was the only place around to eat. There were pictures of him on the wall, and I literally couldn't stay in that place and eat. It (he) bothered me so much that we left and years later, I still think about it. Needless to say, we have never eaten their food since and I am very glad we do not have one of those places anywhere around here. I guess it all adds up to just a matter of exposure but I hope the PR people do not expect to bring in any new customers cold using either of these guys.

June 11 2009 at 7:38 PM Report abuse rate up rate down Reply
Michael Moncur

Jack is awesome and I have his disembodied head on my car's antenna and you've made me consider driving 400 miles to the nearest Jack in the Box.

The King is a dark creature that appears in the nightmares of the most disturbed people on earth.

For example, Jack in the Box just had a campaign based on "Jack was hit by a bus and is in the hospital." It worked because everybody felt sorry for Jack. If the King were hit by a bus we'd all breathe a sigh of relief and start believing in God again.

June 03 2009 at 10:52 PM Report abuse rate up rate down Reply

Jack's ads are cute to funny. BK - it's just child molester creepy.

June 03 2009 at 9:09 PM Report abuse rate up rate down Reply

The King. Jack actually has facial expressions. The King has that one pervy face...

June 03 2009 at 8:09 PM Report abuse rate up rate down Reply

Jack's wife (not the woman in the menopause commercial)
is hot - therefore, not creepy.

However, the hottub commercial with the pornish couple wanting to make a "Jack Sandwich" was off the chart weird.

June 03 2009 at 2:55 PM Report abuse rate up rate down Reply

The guy that does the Jack In The Box voice was on the 04/24 episode of the Adam Carolla Podcast. Was very funny when he questioned the King's sexuality!!

Listen to it here: http://www.adamcarollapodcast.com/

or on itunes.

June 03 2009 at 2:54 PM Report abuse rate up rate down Reply

The King!

Jack is cool & a long time mascot/logo for the company.

June 03 2009 at 2:20 PM Report abuse rate up rate down Reply

Oh dear god... the King is the king of creepy. I get a case of the willies every time those commercials come on tv. I don't think I'll ever be able to set foot into another Burger King again.

June 03 2009 at 2:20 PM Report abuse rate up rate down Reply

Jack actually shows emotion (they modify his face as necessary, usually to humorous effect). The King never does, and is far creepier for it (uncanny valley indeed, chet!)

Jack's spots are almost always funny as well, using Jack as the protagonist and often the subject of the jokes. The King just IS...and that's what's so disturbing.

This is by far the creepiest BK commercial: http://www.youtube.com/watch?v=kqyWS7W-K68

And this one's kind of out there as well: http://www.youtube.com/watch?v=MZ1N_zowR0U

June 03 2009 at 1:54 PM Report abuse rate up rate down Reply

The woman in the menopause commercial is definitely creepier than either the Jack in the Box or the King. If I have to narrow it down to the two mascots, though, I'd go for The King, because at least Jack is out in the open, not sneaking into your bedroom at night.

Seriously, though, that menopause commercial is the most offensive thing I've seen since the 1980s commercial that implied that women would be satisfied to stay home and bear your children if they just took an aspirin. They got a lot of flack for that one: Stepford Aspirin. If you don't remember it: a young married couple are looking at a possible house to buy, and the man comments that one of the rooms would be good for a baby. The woman flips out: what about her career? Then she takes an aspirin and she agrees that it would be nice to have kids.

June 03 2009 at 1:46 PM Report abuse rate up rate down Reply

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