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August 1, 2014

Comic-Con turning more TV on

by Danny Gallagher, posted Jun 29th 2009 2:43PM
San Diego Comic ConIt seems like a no-brainer that television and Comic-Con would go together like peanut butter and jelly. But TV has actually been a bit slow to the game and viewed their presence at Comic-Con as something that goes together like peanut butter and regular butter (trust me, I've tried peanut butter and butter, and it's not good).

This year, studios have recognized the importance of the annual geek con-fab and are presenting more shows and panels than ever before. There is going to be more TV at the Con than you can shake a stick at, so don't forgot your shaking sticks.

Why so many? Variety reports that studios and networks are recognizing the buzz they can generate at the convention through electronic social networking and good ol' word-of-mouth by showcasing and premiering exclusive screenings of their shows.

It will also mark the first public screenings of some highly buzzworthy shows and series, including Warner Bros. remake of the popular 80's mini-series V, ABC's adaptation Eastwick, and Fox's first Family Guy spinoff The Cleveland Show. The Con will also feature new seasons of popular shows from The Big Bang Theory to Smallville. I wish the Con had its own geriatric section so throngs of old nerd-boys and geek-girls could also join in on the fun by hobbling into crowded rooms for a chance to question the cast of NCIS or Walker, Texas Ranger: The Next Generation.

Some shows still don't get it. For instance, ABC plans to bring their new sci-fi series Flash Forward to the Con but won't be screening the pilot because marketing crystal ball gazers feel the showcase is "a small piece of a much bigger marketing strategy."

Flash Foward seems tailor-made for the collective of Comic-Con. Not giving them a chance to judge it for themselves feels like the network head that's helming it is a kamikaze pilot who has his compass pointed directly at the center of the sun. That is, unless they don't have much confidence in it. Maybe their "bigger marketing strategy" is to the drive this show into the ground before it has a chance to claw its way out of its own grave.

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Brent McKee

Perhaps TV critics and TV blogger will remember this year that they are going to a convention that is primarily focused on comics and not TV. Last year's coverage - here and in other places - seemed to take the attitude that the comic book fans and their panels were interfering too much with the "important" stuff - Television and movies.

June 29 2009 at 4:46 PM Report abuse rate up rate down Reply
jayr2345

If they really wanted to be bold and bring the whole experience of the con to tv they would show some
comic book panels on tv. But i think it would make to much sense to actually show something about comic books at a comic book convention on tv.

June 29 2009 at 2:57 PM Report abuse rate up rate down Reply

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