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June 20, 2013

TNT is turning New York City into Los Angeles

by Bob Sassone, posted Jul 2nd 2009 7:03PM

Dark Blue ad

The picture above isn't from a Los Angeles street, it's from a New York City street. TNT is creating some ambitious marketing for their new cop drama Dark Blue. They're turning part of NYC's subway into "underground L.A." Included in the ad campaign will be posters, signs on staircases, even entire subway cars wrapped in pics that show the L.A. skyline. The show starts on July 15.

[via TV Tattle]

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Man

I'm a New Yorker and past that ad four times before I noticed. Then two steps before I forgot the ad until seeing here.

July 03 2009 at 3:00 AM Report abuse rate up rate down Reply
Paul

If I was a New Yorker, I'd HATE that, and probably avoid the show for that reason.

July 03 2009 at 12:36 AM Report abuse rate up rate down Reply

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