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June 19, 2013

Discovery might have gone overboard with this marketing gimmick

by Bob Sassone, posted Jul 10th 2009 5:26PM

Shark Week shorts
I almost chose the above pic for this week's "What the heck is this?," but realized it would be too obscure for readers to get. What is it? It's a bloody pair of chewed up shorts, and it's part of the press kit for Discovery Channel's "Shark Week." James Hibberd over at The Hollywood Reporter gives a rundown on what the kit looks like up close. It includes Hibberd's obituary.

I once got a "Shark Week" T-shirt from the network but nothing like this.

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John VanPelt

Mr. Sassone,

Have you seen the latest promos for Shark Week with the girl hanging on to the side of the boat getting violently ripped under the water after saying "Hello, kids at home"? It is just one more example of how the Discovery Channel is distorting the truth in the name of ratings.

Shark Week is no longer educational and informational programming about sharks. It is just more violence and nonsense. The bloody ripped shorts in the press kit are just the beginning as the Discovery Channel desperately tries to woo viewers.

Check out the article entitled, "Discovery Channel Spreads Shark Fear," at www.vpvantagepoint.wordpress.com. Thank you and have a good day.

Sincerely,

John VanPelt

July 25 2009 at 3:48 PM Report abuse rate up rate down Reply
MarcDom7

Overboard? Maybe. Hilarious? Absolutely.

July 13 2009 at 3:59 PM Report abuse rate up rate down Reply

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