Discovery might have gone overboard with this marketing gimmick
by Bob Sassone, posted Jul 10th 2009 5:26PM
I almost chose the above pic for this week's "What the heck is this?," but realized it would be too obscure for readers to get. What is it? It's a bloody pair of chewed up shorts, and it's part of the press kit for Discovery Channel's "Shark Week." James Hibberd over at The Hollywood Reporter gives a rundown on what the kit looks like up close. It includes Hibberd's obituary.
I once got a "Shark Week" T-shirt from the network but nothing like this.