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August 1, 2014

Dexter posts infantile ad campaign - Comic-Con Report

by John Scott Lewinski, posted Jul 26th 2009 12:31PM
A new ad campgin treats Dexter's new baby like a killer in training.Showtime's Dexter came to Comic-Con International this year and brought along an ad campaign that would be consdiered in poor "taste" anywhere but in this four-day epicenter of debauchery.

As the Comic-Con premiere trailer shows, the fourth season of Dexter unveils the deadly title character's new arrival, a baby boy (Harrison). The kid is obviously cute (right), and he plays well off of the simmering sinister visage of his fictional fathr.

The little prince is featured in a massive ad campaign throughout downtown San Diego ads, inside the convention center, on buses and cabs, etc.

The ads feature the baby (either alone or with leading man Michael C. Hall) in several situations built around food. But the messy baby pictures suggest the baby is either splattered in blood or enjoying a little cannibalism.

Obviously, the kid is covered in cookies, jelly and juice -- not blood and entrails. But you have to wonder if this ad campaign will play away from folks numbed by an ocean of popular culture.

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Joyce N.

I love the campaign! The baby is part of the new season and all will wonder if Harrison has his daddy's "evil" genes.

Can't wait for season 4 to start!

July 26 2009 at 7:49 PM Report abuse rate up rate down Reply

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