Is domestic violence really the best way to get me to buy a bathroom cleaner?
by Kona Gallagher, posted Jul 26th 2009 10:00AM
Picture it: An ad airs on television with a nice, middle-class woman grocery shopping with her young daughter. The woman's arm is in a sling, and a concerned older lady asks her what happened. "Oh, rollerblading," the woman replies. The butcher inquires if it was a skiing accident. "Um, mountain biking," is the quick and uncomfortable correction. The kid stocking the shelves asks the same question and gets yet another answer.
The woman continues to shop, and bumps her cart into another woman's. This woman, too, has a sling on her arm. They look at each other. They have a moment of realization. They are abused wives, going about their daily business and being forced to lie about how they sustained their injuries, and now they are being confronted with their own deception and excuses. It's a haunting public service announcement about domestic violence -- except it totally isn't.
Because it's an ad for EFFING BATHROOM CLEANER.
"Hard water stains, huh?" the second woman asks. "Yes, because if my tub isn't clean, my husband beats me," is surprisingly not what the woman says in this Lime-A-Way commercial. Instead, the idea is supposedly that the woman has been scrubbing her hard water stains so hard that she ... broke her arm?
What the hell?
"Give your arm a rest!" the announcer cheerily commands, because Lime-A-Way is apparently better at cleaning hard water stains than other cleaners, so you won't have to spend all day scrubbing your bathtub. Despite the fact that you have a child and apparently do other chores such as grocery shopping, you are also chained to your bathtub until every square inch shines like a sea of diamonds.
Ads for household cleaners aimed solely toward women are bad enough, but once you add a weird domestic violence subplot, you quickly veer into "worst commercial ever" category. I'd rather have a million Hardee's Biscuit Holes or Burger King blow job ads than have to watch this ridiculously tin-eared commercial ever again. All I know is I have never been more okay with leaving my hard water stains just the way they are.
Here's the ridiculous ad below: