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April 25, 2014

Michael and Michael invite you to twarty

by Nick Zaino, posted Jul 29th 2009 5:02PM
Michael Ian Blakc and Michael Showalter of Michael and Michael Have IssuesIf you're a fan of Michael and Michael Have Issues, you may want to have your Twittering device handy watching tonight's episode. Michael Ian Black and Michael Showalter will both be doing a "pre-Tweet Town Hall" at 9:30 PM ET, and then continuing through the show, which airs at 10:30 PM ET, looking for questions from the audience and commentary on the show. Officially, they're calling it their Town Hall Twitter Twarty, or "twarty," short for "Twitter Party."

The plan is for the audience input to be featured along with commentary from the Michaels themselves and from writers Jessi Klein and Kumail Nanjiani, The Real Jim Biederman, and writer's assistant Stephie Grob, on the show's blog, www.michaelandmichaelhaveissues.com. The Michaels will post their favorite stuff on ComedyCentral.com during the week. Tweets can be sent to @mshowalter or @michaelianblack.

Showalter and Black blog there often, and have used the site early and often to promote the show. That's where they released some of the first previews of the show months before it aired. The blog covers pretty much everything you'd want to know about Michael and Michael (a lot more for those who haven't warmed up to the show), including video clips from the previous week, almost daily blogs from the Michaels, and a "making of" blog from Grob.

It's an interesting concept, to tie the site so closely to the weekly show, which should result in a closer relationship with the audience. There should be a pretty healthy following on the web, from the days when the only place you could really find clips of The State was online. They cultivated that audience with Stella, as well, posting some of their video shorts before there was a TV show. How big a part of their audience follows them online I can only guess, but they certainly put time into reaching out to the online community.

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