Stephen Colbert doesn't want his Sprite taxed

There's a lot of talk about healthcare these days (duh), and one of the ideas that is being proposed (or at least the idea of it being proposed is out there) is the taxing of soda. I drink a ton of diet soda, but it seems to me that some people think doing this means the end of the Earth. Stephen Colbert isn't going to stand for any new soda tax. (Video also here.)