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Is Best Buy right in not honoring $9.99 big-screen TV offer?

by Bob Sassone, posted Aug 13th 2009 2:27PM
Best BuyIs Best Buy just using good business sense or are they being mean?

Yesterday their web site listed a 52-inch Samsung HDTV for only $9.99. That's three dollars off of the regular $12.99 price! Well, no, it's actually $1600.00 off of the regular price. It was a typo, obviously, but several people did order the TV at that price (some even ordered two) before it was taken down. But Best Buy says it's not going to let those orders stand.

So, are they doing the right thing? Sure, they would have lost a ton of money (especially bad in this economy), but should they honor the price at least for the people who did order it before the offer was stopped, as a show of good will? Maybe customers would appreciate it and shop there again.

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shadow runner

goes to show you the evil of bestbuy.

February 24 2011 at 2:45 PM Report abuse rate up rate down Reply

There's nothing "difficult" about this at all. And no, they shouldn't have to "honor" any "offer". They didn't make an offer, they made an error that should've been obvious to anyone with a brain that functions about the level of a 6-yr. old.
Amazo's suggestion was much better - they could provide some sort of discount or rebate or something similar at a more *reasonable* price, but they aren't obligated to do so. Those people that ordered that and seriously thought they would get it at that price are just sneaky scamming con artists trying to get away with something they know they shouldn't. That's just sick.

August 14 2009 at 1:33 PM Report abuse -1 rate up rate down Reply
1 reply to Denise's comment
shadow runner

they should stand buy their word.

February 24 2011 at 2:46 PM Report abuse rate up rate down Reply

I actually placed an order myself when this mistake happened, but absolutely was not expecting Best Buy to honor it. I mean, really, no one can seriously expect Best Buy to honor clearly what was a mistake.

One of the sites I read a couple of times a day to get good deals is: http://www.uberi.com

I do highly recommend it. A few months ago I found out about a less-ridiculous deal of 22" LCD Monitors for about $60 shipped through uberi.com and bought 3. Surprisingly, Best Buy honored it. I was rather happy with it.

Anyway, seriously, who could expect Best Buy to honor this price mistake in this case.

As for uberi.com, I recommend checking out its Amazon discount table and the "filler item" finder too to get free shipping. It's kind of amusing.

August 14 2009 at 4:10 AM Report abuse rate up rate down Reply

There was a similar situation a few years ago from buy.com if i'm remembering right where they mispriced a monitor online and people hammered it also. Wasn't at such a price point as this was clearly entered wrong and taken advantage of. Yet it was still quite a bit off the standard price at the time. Think it ended up if you ordered by such a time they sent you something like a 5 buck check as long as you proved you were part of a classaction suit or so. Too lazy to look up the details probably hitachi or nec was the monitor at the time.

August 14 2009 at 1:16 AM Report abuse rate up rate down Reply

Of course people took advantage and of course the internet is a fast moving beast when it comes to these things. Even Best Buy knows these things and it was irresponsible of them to allow the price to be set that low even accidentally on their website. It is their responsibility to be accurate in their reporting. If they want to cancel the orders that is fine but if they canceled mine I would be angry and never shop there again. No one is thinking about the precedent it sets up to allow a corporation to get away with these kinds of things. What if companies did this kind of thing, knowing they would have no consequences, just to get extra traffic on the site and maybe sell other items in the process. What if some store realized that something was in such demand they could sell it for extra profit and canceled all the previous orders and re-listed it. They could claim it was a mistake. There are laws against false advertising and I think this should fall under that. I be they would never make the mistake again if one customer really did cost them 1.5 million. What the heck are they doing allowing customers to buy in that quantity anyways that is another irresponsible practice unless they are a bulk supplier (which they are not). They should have to honor the sales as an example to all companies that they can not make those mistakes on the internet just like they can't make those mistakes in store.

August 13 2009 at 10:37 PM Report abuse +1 rate up rate down Reply
1 reply to chrissthomas's comment

I'm sure Best Buy's thinking is take millions in losses or make some deal hunters angry. They decided correctly I think.

August 13 2009 at 10:41 PM Report abuse rate up rate down Reply

I'm in agreement with the majority here- it's probably mistaken coding on the part of the web programmers that led to this mistake (which, as someone said earlier, isn't a typo). So long as Best Buy covered their bases and refunded all the money people had paid them then there's really no problem.

August 13 2009 at 10:12 PM Report abuse rate up rate down Reply

Of course not. If there's a price sticker on a postcard saying 1 cent, and when you get to the cashier they tell you it's a mistake and that it's really 1 dollar, do they have to honor it? Of course not! This is the same thing, online.

August 13 2009 at 4:58 PM Report abuse rate up rate down Reply

If Best Buy had actually shipped the TVs before they caught the mistake, then I would say they completed a transaction and they have to go with the $9.99 price.

Otherwise, canceling orders before they even ship is not a big deal.

August 13 2009 at 4:27 PM Report abuse rate up rate down Reply

I realize that this story is about TVs, but is it really appropriate for this blog?

August 13 2009 at 4:17 PM Report abuse rate up rate down Reply
1 reply to Cody's comment

But then your complaint adds to the number of comments and encourages more posts like this.

August 13 2009 at 7:16 PM Report abuse rate up rate down Reply

for everyone who placed an order and the order was accepted, it should be honored. Accidents happen but a bill of sale was created for the purchase...shame on you Best Buy you get the gas face.

August 13 2009 at 4:14 PM Report abuse rate up rate down Reply
1 reply to jaerisk's comment

Yes, an entire company and people's jobs should be put in jeopardy just so you can get a tv for $10.

People on slickdeals and the like tried to order dozens even hundreds of these tvs, which would cost the company millions in losses. People could get laid off, but you don't care... you want a cheep tv.

August 13 2009 at 10:39 PM Report abuse rate up rate down Reply

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