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October 7, 2015

New Coke wasn't it

by Bob Sassone, posted Aug 16th 2009 3:03PM
So I hate summer and I spend most of the hot and humid days of June, July, and August sitting in front of a fan and drinking Diet Coke (and Diet Pepsi - yes, I like both). And that got me thinking about New Coke.

Remember that? It was the disastrous reformulation of the Coke taste that people didn't really like and it came and went rather quickly in the mid-80s (though you could still get it in some areas as recently as 2002!). Wikipedia has the history of New Coke (long, but very much worth the read), and here are the commercials that introduced it to the world.

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"It was the disastrous reformulation of the Coke taste that people didn't really like..." Wrong. In reality, in blind taste tests, people overwhelmingly preferred the taste of New Coke (a.k.a. Coke II). What people ended up objecting to was replacing something as ingrained into American and pop culture history as Coca-Cola was with this New Coke.

New Coke was not a taste/formulation failure. It was a marketing failure, plain and simple.

August 16 2009 at 11:53 PM Report abuse rate up rate down Reply
1 reply to CMG's comment

Actually it was a marketing success tho not in the intended way. After new Coke was release there was a fan backlash. An American icon had been messed with and changed and people hated it.

Before new Coke was released Pepsi and Coca Cola were virtually neck and neck. Coke always led but not by a whole lot. Then new Coke was launched. The American public went ape shit over it and 'classic' Coke was brought back. Since that happened Coke went head and shoulders ahead of Pepsi and Pepsi has never captured back that neck and neck race it once had. New Coke Succeeded by accident. It reminded the customer what an iconic image the original was made everyone embrace it like a long lost relative when it was returned. When you get right down to it, new Coke was the biggest success Coke has ever seen. Just not in the way it was intended.

August 17 2009 at 12:29 AM Report abuse rate up rate down Reply

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