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May 27, 2012

Entertainment Weekly's Fall Preview issue will have a 40 minute ad from CBS

by Bob Sassone, posted Aug 21st 2009 10:30AM

When you think of print magazines, what do you want to see in them? More pages? More features? More color? Less advertising?

How about more advertising? How about video advertising? How about 40 minutes of video advertising? That's what CBS is putting in the September Fall Preview issue of Entertainment Weekly (in limited areas only). Here's the video.

[via Adfreak]

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tom

Is this only availble to subscribers in NY or can you purchase it on the newstands in NY also?

September 11 2009 at 12:30 AM Report abuse rate up rate down Reply
Will

Wait a minute, back up. What am I missing here? How the heck are they going to put a video advertisement into a print magazine?

August 22 2009 at 12:50 AM Report abuse rate up rate down Reply
Butters

the technology is amazing

August 21 2009 at 12:45 PM Report abuse rate up rate down Reply
Gordon Werner

The video ad will only be in issues distributed in NYC and LA

August 21 2009 at 12:22 PM Report abuse rate up rate down Reply

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