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October 31, 2014

What's the best advertising slogan and who's the best advertising icon?

by Bob Sassone, posted Aug 25th 2009 5:00PM
Snap, Crackle, and PopAs I've mentioned here several times before, I'm a huge fan of TV commercials, especially the history and what goes on behind the scenes of campaigns and slogans (I think it's 60% why Mad Men is one of my favorite shows). Advertising Week wants you to vote in their poll to name the best advertising icons of all-time and the best slogans of all-time. This poll happens every year, and you can see past winners who are now in the Walk of Fame at the link above.

This year the choices include Ronald McDonald (as well as the slogan "I'm Lovin' It"), that creepy Burger King guy, the Maytag repairman, Snap, Crackle, and Pop, "Got Milk" and more.

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To me, BMW has the best slogan among all car manufacturers in the world, if not the best slogan of all time.

"The ultimate driving machine."

Simple. To the point. No non-sense gibberish.


Compare that to (old) Microsoft slogan, for example:

"Where do you want to go today?"

Are you a travel agency or a software company?

Or the new one that makes absolutely no sense:

"People-ready products."

WTF does that mean? It *wasn't* people ready before?

August 26 2009 at 2:00 AM Report abuse rate up rate down Reply

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