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September 1, 2015

A&E buys Lifetime

by Danny Gallagher, posted Aug 27th 2009 6:00PM
A&E and Lifetime Network logosA long-awaited merger between two cable channels has been finalized...uh, finally.

A&E Networks aquired Lifetime as part of a deal between Hearst, Disney and NBC Universal. The deal makes Lifetime a sub-company in the A&E empire.

The deal puts Disney and Hearst in the front row seats of both networks with NBC in a distant third. This means that NBC can sell its holdings in Lifetime to the other two parties within the next 15 years.

There doesn't seem to be any serious announcement or confirmations of a name or brand change under their new owners. Lifetime will still be called Lifetime.

But could this mean some serious programming changes are in Lifetime's future? I have a Y chromosome, so I'm not part of Lifetime's demographic, but they don't seem to have a lot of reality shows on their rosters while A&E is chock full of them, which have helped bank some major coin in the last fiscal year.

Does this mean more reality shows for the ladies' network and less made-for-TV movies about oppressed and emotional women?

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Does this mean we'll start seeing "Project Runway" reruns on A&E now?

August 28 2009 at 10:48 AM Report abuse rate up rate down Reply
David D

Also, Cox Communications, who took on Travel Channel in a buyout deal with Discovery Networks, has given up on it -- they're a cable provider, for heavens' sake -- and is auctioning it off. NBC Universal, Scripps, and NewsCorp are rumored to be bidding for it. Maybe then they'll go back to TRAVEL programming and not raw-and-gritty series about people who eat disgusting food, or obscene amounts of it.

August 28 2009 at 12:21 AM Report abuse rate up rate down Reply

A&E and Lifetime are two of my favorites since LT has feel-good endings and A&E with its true crime has justice-is-served endings. I have high hopes for their combination.

August 27 2009 at 7:53 PM Report abuse rate up rate down Reply

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