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July 29, 2014

Comedy Central fans would take a bullet for their network

by Danny Gallagher, posted Aug 27th 2009 12:05PM
Stephen Colbert in IraqWe often hear the phrase "die hard fan," but who is actually willing to "die hard" for the thing they care most about?

If you believe in statistics, that honor would go to fans of Comedy Central.

A recent study conducted by a research group found that fans of the long-running cable network have the most dedicated fan base. Plus, those polled think people who watch The Colbert Report and The Daily Show are "cool." Are the kids these days still saying "cool"? My, where has all the time gone?

Of course, it should be noted that (wait for it) Comedy Central commissioned the study. Come on, who says an entertainment network has to be fully objective and fair? I mean other than Bill O'Reilly.

The gathering of the data was an attempt to show potential advertisers that their viewers are not only regular reviews of their show, they are lovers of their show. They are solely devoted to Mr. Stewart and Mr. Colbert. They are TiVo soulmates. That is the perfect cheese to put in an advertiser trap.

Advertisers want to know that their products, ads and commercials are getting total exposure for their hard earned dollars. A model like The Daily Show and The Colbert Report sell themselves, which sounds dirty but really isn't.

They are hardcore, dedicated fans who are behind their respective shows because they provide something no other show can: honest-to-God laughs. I can't think of a recent episode, a new one or a rerun, that didn't make me laugh out loud at least twice, and making people laugh is hard to do. For example, you're not laughing right now, are you?

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