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October 2, 2014

The Wizards of Waverly Place movie casts the biggest ratings spell of the year

by Jason Hughes, posted Aug 30th 2009 5:03PM
Wizards of Waverly PlaceIf Disney was still not sure what their next super-series was going to be once Hannah Montana goes to bed after next season, they know now. The Wizards of Waverly Place movie just nailed down the highest cable ratings of the year. This in a summer full of ratings records on cable. Only High School Musical 2 has bested it on Disney, and we know what a phenomenon that franchise became.

Even more outstanding, the movie stands a decent chance of being the highest rated show on television this past week, including the broadcast networks. Tuesday's America's Got Talent, the summer leader, had 11.2 million viewers per the overnight ratings. Wizards of Waverly Place got 11.4 million.

Maybe it's time to combine the viewership numbers for cable shows and the broadcast networks. I think the cable channels have proven they can compete with select shows, so why not show it? While there are comprehensive, albeit flawed, ratings numbers from Nielsen for the broadcast networks, the consumer gets far less information about cable ratings. It's all television, right?

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Scott

Has anyone over 15 years old (who doesn't have kids) ever heard of this???

August 30 2009 at 10:23 PM Report abuse rate up rate down Reply
1 reply to Scott's comment
Carla

I'm 36 and have kids, but they're are too little to watch this show. I'm the one who watches it. It's actually pretty good!! I TiVoed the movie. I have yet to watch it!

August 31 2009 at 8:19 AM Report abuse rate up rate down Reply
Val

I'm pretty sure they knew Selena Gomez or Demi Lavato was going to be the new cash cow. Good for Disney the rich get richer..

August 30 2009 at 6:25 PM Report abuse rate up rate down Reply
1 reply to Val's comment
Paul

You say that like it's a bad thing. They've been a pretty reliable source of great kids entertainment over the years. No sense in not rewarding them :-)

August 31 2009 at 7:08 AM Report abuse rate up rate down Reply

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