Mad Men: Salt on ice cream?!?

This isn't a blog where we talk about food and drink (that's what Slashfood is for), but something happened on the most recent episode of Mad Men that I wanted to talk about. It was a shocking moment, something that a lot of people were talking about the next day.
Gene put salt on his ice cream!
Jason Kottke was interested in this too and decided to do a little investigating. Did people really put salt on their ice cream back in 1963 (or today), and if so, why? We all know that salt can make bland foods taste better, but it turns out that salt can make sub-par ice cream creamier and probably taste a little better too.
I shouldn't be so surprised by odd food combos though. When I was a kid I used to take slices of Wonder bread and pour sugar on them. Delicious! And I would eat Sara Lee pound cake not with milk but with Pepsi. Mmmmmmm. I also love peas but I hate pea soup.

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