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August 30, 2015

Sneak Peek: this Sunday's Mad Men

by Bob Sassone, posted Sep 30th 2009 6:38PM
I like the plot description for this new episode of Mad Men, "Souvenir." It says "Don takes Betty on a business trip and Pete helps a neighbor in his building." I like that summary because 1) it doesn't really tell you anything but you're intrigued, and 2) it describes two things that have never happened before. Don taking Betty on a business trip with him??

Vincent Kartheiser is so good in this scene below, and the writing is just so smart.

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Um, Bob, the weekly plot summaries never give away anything. They are written that way on purpose, same as the previews that AMC airs at the end of each episode just string together a bunch of disparate one- to two-second bits that don't give away anything. I'm sure Mr. Weiner has some input on all of this because he (understandably) likes to keep a lid on things.

Personally, I prefer it this way. Compare to NBC's promos, which regularly spoil key info and plot points that should really be held back. Perhaps it's because their marketing department has been feeling a little desperate the past few years?

That said, this promo clip was pretty tasty.

October 01 2009 at 2:06 PM Report abuse rate up rate down Reply

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