HBO's multicamera Imagine engine will blow your mind out of its skull
by Danny Gallagher, posted Oct 1st 2009 10:00AM
Television has been trying to cram 3D technology into our eye sockets ever since it realized that offering some kind of gimmick with their product could distract some audiences from the fact that it sucks. 3D TV will only impress three groups of people: children, heavy LSD users who are out of LSD, and the people who helped bring it to a Best Buy near you.
HBO, however, has done something much more interesting and creative with interactive entertainment by applying the 3D concept, not to just the screen, but the story and characters. I hope you've got lots of newspaper down, because your mind is about to blow.
HBO's "Imagine" division has unleashed an online viewing experience that gives the viewer a true "fly on the wall" experience by letting them view multiple angles of a scene at once and view the exposition of the story through all points of view. It gives the experience some more longevity by forcing the viewer to hunt for scenes or characters they may not have seen that can lead them down different paths. It gives the whole experience a great sense of immersion and curiosity that if put in the right hands could make a viewing experience that can only be recreated with prescription drugs and a pitcher of margaritas.