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July 28, 2014

Fine Living will become the Cooking Channel

by Allison Waldman, posted Oct 9th 2009 12:00PM
fine_living_networkWhen you're a cable network and you're only reaching 55 million households and want to reach twice that amount, what do you do? If you're Scripps Networks, you rebrand the channel and give it a new name. That's why Fine Living will become the Cooking Channel in 2010.

The way I see this, since Scripps owns the Food Network, the Cooking Channel will be sort of a Food Network annex. Food Network 2.0. Food Network, Two. In actuality, a lot of the programming on Fine Living now is connected to Food Network. Old Iron Chef episodes, Emeril LaGasse and Mario Batali and Wolfgang Puck ... all cooking shows that were once on Food Network.

Now that it's going to drop the Fine Living angle and concentrate on cooking, all the overflow from Food Network will have somewhere to go.

Scripps plans to make the new Cooking Channel a 24-hour network that "caters to avid food lovers by focusing on food information and instructional cooking programming." I know, it sounds a lot like Food Network. The first thing I would like to see on the Cooking Channel is a show for Jeffrey Saad, the runner up on The Next Food Network Star competition last summer. His idea for the spice smuggler might do really well on the new net.

The only negative to this change has nothing to do with us as viewers. Fine Living was based in Knoxville, Tennessee. The new Cooking Channel will be broadcasting out of the Chelsea Market in New York City. That's where Food Network shoots. The two nets will share space and crews and probably talent. Some people in Knoxville will be losing their jobs.

As for Fine Living shows that don't fit into the Cooking Channel format, how much you want to bet the successful ones find a home on HGTV or DIY? Shows like Whatever, Martha! and Three Sheets deserve to keep on going.

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greteltodd

I will miss the DYI and the travel shows..I loved globe guide and the guy with the drinking safari..

December 03 2009 at 3:20 AM Report abuse rate up rate down Reply
Michelle

I hope they keep Three Sheets! They were sorely missed when Mojo HD went bye-bye. Maybe Scripps can buy the majority share in Cox's Travel Channel and move Three Sheets to Travel Channel!!

October 19 2009 at 12:35 PM Report abuse rate up rate down Reply
ashley

If food network would be half instructional and half reality, there wouldn't be a need for the converting of FLN. I just hope that Three Sheets still has a home, if not there maybe travel channel. Zane is def. doing what I would love to do, travel around the world while enjoying the spirits of life.

October 12 2009 at 2:08 AM Report abuse rate up rate down Reply
jjgg744

I thought that you'd be reporting that "Fox News" had formally changed its name to "Fix News". Well, it really doesn't matter what it's called. Everyone knows the true scoop, by now.

October 12 2009 at 1:01 AM Report abuse rate up rate down Reply
sharon

I wish there was a food network that showed you how to cook stuff. give u a list you can write down so you know what you need to buy,and then how to cook it. as much as i love alton brown , paula deen , and all the good cooking shows they have. they talk to fast and lot time they go off on another subjects or they do stuff during the breaks. Im not a cook so for me to make the stuff they make i need someone that can explain in simple terms.

October 12 2009 at 12:29 AM Report abuse rate up rate down Reply
Mrs. Billionaire

I'm sad to see FLN go. They seem to have been the only aspirational living channel. People may argue that the US is suffering from tough economic times, but the tough times are temporary. The economy will turn around. It's ok to desire nice things, just don't let those things define you. Is the Travel Channel next to go since people are staycationing now?

October 12 2009 at 12:25 AM Report abuse rate up rate down Reply
Marc

I thought all of America was broke and living on the streets. Perhaps we need another network to show that aspect!

October 11 2009 at 11:06 PM Report abuse rate up rate down Reply
Dean

Never understood why anyone wants to watch someone cook.

October 11 2009 at 9:38 PM Report abuse rate up rate down Reply
dee fox

one channel for cooking is enough. do not change fln.

October 11 2009 at 7:58 PM Report abuse rate up rate down Reply
davidk4301

Might as well have a food network channel since there isn't a good one any more. The infamous "Food Network" sucks now, as it's mainly reality crap, like Iron Chef, Cake Challenge, Extreme Cuisine, Food Network Challenge and the like. What a ton of dufus shows. If one want to watch the cooking shows, those are not evening shows, they are daytime shows and few and far between.

October 11 2009 at 7:50 PM Report abuse rate up rate down Reply

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