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October 4, 2015

I'm a fool for this Chanel No. 5 commercial

by Allison Waldman, posted Oct 12th 2009 11:02AM
You can really tell that the holiday season is coming by the commercials you see on TV. I'm not just talking about the Norelco sled in the snow or the K-Mart layaway pitches. I'm talking about the high end, classy jewelry and perfume commercials that are there to give guys ideas about what to give their spouses.

One of the most beautiful perfume ads I've seen in a long time has been getting a lot of exposure lately. It's for Chanel N°5 with the French actress Audrey Tautou. You probably have seen it, but might remember it more if I tell you about the music. It's a very soulful, bluesy rendition of "I'm A Fool To Want You."

The singer is the great Billie Holiday, and her vocal matches the romantic images perfectly. Take a look:

The commercial – shot in France – is very, very distinctive and shot like a feature film. Jean Pierre Jeunet, who had previously directed Audrey in Amélie, directed this spot.

By the way, It's no coincidence that Audrey Tautou was chosen to play the woman in this commercial. She has been named spokesmodel for Chanel N°5 as part of the promotion for the bio pic Coco avant Chanel, in which she plays the young Coco Chanel.

Do you think this Chanel ad is as good at the one Nicole Kidman did with Baz Luhrmann? I do, mainly because I think the music adds a lot to the mood.

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I got good news for you. There's a 2 minutes 20 seconds version on the web:

Yes, it's been around since May, but to Allisson's credit, it just started airing on US TV, since Coco Avant Chanel was just released in theatre here.

October 12 2009 at 12:25 PM Report abuse rate up rate down Reply

You've just found this? It's been around for months. And who isn't nuts with anything involving Audrey Tautou? She's beautiful and talented--so rare in entertainment.

October 12 2009 at 12:08 PM Report abuse rate up rate down Reply

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