OK NBC, I give. I have no clue what an "Executive Producer of Transformation" is. Is that like when they call a restaurant dishwasher a "utensil sanitation engineer?"

Tim Peek is the NBC guy with the new title (he's been with the network since 1996). The description that the network gives for the job is that he will "oversee the incorporation of emerging technologies into the daily practices of the news division." That probably means that more people at NBC News are going to start using Twitter and iPods.

I have given up on guessing what NBC will or won't do next. They seem to be rewriting the rules on what a TV network does every single day, so congrats to Peek on his new position. I think that the entertainment division of NBC already has an Executive Prodcuer of Transformation. Otherwise known as "the guy who canceled Southland."