Howie is great. Allison is the problem.
How can anyone not fall for that super smile!!

The first (and only) rule of advertising is: remember the sponsor's product when you get to the store. The Mad Men don't care how or why you do this; that's why are so many horrendous ads on TV ("apply directly to the forehead"). All Chevy cares about is that, when you think about buying a Honda, you'll remember Howie and Chevy. That said, I happen to think Long is a natural pitchman. His Radio Shack ads with Terri Hatcher were classics and won a host of awards. He's huge, but they've dressed him to look more or less normal. He's handsome, and he has a nice, low-key, slightly bemused, delivery that I like. For sure, Chevy did focus groups up the waz before they decided to sign Long to what must be an enormous contract (the residuals alone must be in the millions, since those ads are on TV somewhere approximately every 30 seconds). So I'm not the only one who feels as I do. If any of the focus groupers had walked out of the room gritting their teeth, Chevy would have selected someone else. What this will do for Chevy's sales, however, remains to be seen. All the seductive ads in the world won't help them build better cars, and at the moment GM doesn't have a single "best buy" in Consumer Reports. It may be that the only one who walks away whole is Howie Long.

Happy 50th. Birthday Howie!

Howie Long is, always was, smug and arrogant, as a Raider, and probably throughout his HS and College football days. He was good, he knew it, he worked hard to get where he is, he knew very little humility, needs not apologize to anyone. I traveled with the Raider's on the Raider Team plane to several away games...occasionally, for a few years. My opinion, Howie was one of a select group of Raiders that were the quintessence of what pro football "macho" is meant to be. In control and nonsensical "macho" as a pro player should be.

America loves smug and arrogant, General Motors knows this too...they have the right guy with Howie. Howie is one of a very intelligent group of the NFL Hall Of Fame. Bye the way, Howie drove a Full Size, Ford Bronco at the time. Zoom Zoom

Hey Howie,

How much tax payer bail out money did you get for making those annoying commercials? Shame on you. You every tax paying American an apology.

The ads are annoying on at least two levels. One is Howie; hard to forget him putting the helpless dweeb down for his not so manly truck. And, tax payers picking up the bill for years of GM arrogance and just plain stupidity. Maybe if GM did not have Fed money they'd come up with something other than TV ads and discounts to sell cars.

I like Howie in those adds. He's a good guy, leave him alone.

I agree with Doc. I think Howie Long is the perfect spokesperson for GM.
He exudes confidence, not arrogance, in the product. He is exactly what the company needs as it struggles to regain the confidence of the marketplace.

I think He IS great...especially LOVE the "Cop hair" one! Good for a Great chuckle!! :)

i have always disliked howie long. as a commentator, his desire to steal the spotlight
from the others is apparent and annoying. in the recent chevrolet commercials(all of
which i tune out when they appear), he comes across as smug.
my question for howie long: '' howie ... if you had to do it all over again, would
you fall in love with yourself?''