This is going to play out over the course of many episodes if not multiple seasons. Mad Men doesn't do quick reveals and when it does they don't shatter the flow and upend everything. No matter how shocking, every twist and turn is handled in a natural, slow evolution.

Also, keep in mind, women of the day suffered in quiet shame. They were fully subordinate to their breadwinning husbands. We've already seen Betty sweep it under the rug. She may not be happy with her place, but Betty's no bellweather. She'll stick with the mode of the times and maintain her bored housewife role. Sure she may actually try her hand at infidelity, but she just can't be anything except pretty, subservient and cowed. She just doesn't know how.

What I'm surprised nobody is talking about is the hints that Don's going to be freed from his contract when Sterling Cooper is sold only to hang his own shingle. We've already had hints of defections from Sterling Cooper. You can't tell me Joan and Sal are gone for good. A big hint was during the 4th of July meeting when the new organizational chart was laid out by the Brits...Don was sketching an American flag...on independence day. He's planning staging his own revolution. He's way to good at advertising to flush his whole "new life".

Don will create a super-agency with the best of Sterling Cooper and they will use this vehicle during the final season to usher in the societal revolution which is pending. Women's lib. The "outing" of gay America. The upending of normal society. Don's agency will thrive in the turmoil.

Because this is Mad Men and they don't play by the same rules as other TV shows, I almost think nothing will happen with this information.

Remember last season's big reveal? Peggy told Pete she had his baby and then...what? Nothing. Nada.

It took two years for Cooper to use the information about Don's identity against him. Weiner likes to let these things simmer. Maybe we'll notice a change in Betty's attitude, but if I had to guess, I doubt this information is going to blow-up the Draper Family Facade.

After the Rome episode, Betty was very clear that she's bored with her life as a housewife. Now she has something to do. I imagine she'll draw out her investigation for a bit. And a confrontation with Anna seems inevitable.