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Dove and Wal-Mart's Real Beauty jingle is annoying
by Allison Waldman, posted Oct 27th 2009 3:04PM
There's something to be said about a jingle that gets in your head and you can't forget it. "I am stuck on Band-Aids, so Band-Aid's stuck on me..." remains imprinted on my brain to this day (and did you know that Barry Manilow wrote that?). Well, there's a current commercial that has a song that's wormed it's way into my noggin, only I can't stand it. Before I tell you more and present the video, I want to go on record saying that I like the idea of the ad. It's a collaboration between Dove and Wal-Mart, presenting real women. The thought is that there is Real Beauty in real women, not models or celebrities, but just everyday people.
It's a wonderful notion and I think there's a lot of truth in that. It would have been nice if Dove had not Photoshopped the print ads for the campaign which prettied up the real women, but it was still a noble effort.
But back to the ad, I'm not annoyed by the commercial as a whole. I like the ladies; they look great and very personable. There singing (assuming it's them) is awful, but it's that damn song. It goes like this:
"Do your eyes sit wide?
Does your nose go to the side?
Does your elbow have a crinkle?
Do your knees have a wrinkle?
Does your chest tend to freckle?
Do you have a crooked smile?
Do your eyes sit wide?"
Does your nose go to the side?
Does your elbow have a crinkle?
Do your knees have a wrinkle?
Does your chest tend to freckle?
Do you have a crooked smile?
Do your eyes sit wide?"
And that tune, yeech. It's like a nursery rhyme, which might have been the intent, but it's like nails on a chalkboard. Anyway, if you've avoided seeing it on TV, here's the commercial for your perusal.
What do you think, does the song bother you as much as it bothers me?
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