Barry Levinson urges TV to take back Saturday night
For the longest time, I've kvetched about the fact that the television industry has stopped programming for Saturday night. For years, Saturday was a great night of television. I remember M*A*S*H and The Mary Tyler Moore Show, not to mention guilty pleasures like The Facts of Life and Dr. Quinn, Medicine Woman. Even NBC's thrillogy, The Pretender and Profiler were fun. All those shows were Saturday night hits (some bigger than others).Well, I'm not alone in missing Saturday TV; Oscar-winner Barry Levinson feels the same. Levinson is also a TV producer -- he did Homicide: Life on the Street and The Philanthropist -- and he thinks the networks are making a big mistake by not seizing on Saturday primetime. He knows the business pretty well and he's confused by the networks' strategy.
"I don't think the answer is to retreat," he told the New York Daily News. "When you give up Saturday night, you open the door for people to go somewhere else. Basically, they're shrinking their own audience."
You said it, Barry. That's what I've been thinking for years. When I'm home on a Saturday night , I'm watching my DVR for shows from earlier in the week or renting a DVD. I don't watch live television unless there's sports, like this week when the World Series game is on.
The networks, of course, have claimed that money is the issue. It's too expensive to create original programming for one more night of the week. So, instead of cultivating the audience from that night, they choose to ignore that there's any audience there at all.
If you ask me, one network is going to break free from the unwritten pact and take back Saturday night. CBS could do it, and would be the most likely because it skews to an older demographic. Presumably, if you're over 50, you're at home on Saturday nights.
According to Nielsen, there are 101.1 million viewers in prime time on Saturdays -- across the entire demographic range. It's a smaller number of viewers than the other nights of the week, but it's still a lot of households. Like Levinson said, "You have a massive audience, they're available and they can't find anything to watch."
So, I ask you, if the networks were to go back to offering original shows on Saturday night, would you watch?
[To see The Philanthropist, go to SlashControl.]

10 Comments