Have you seen the strange Quiznos commercial that shows two people in a "hillbilly hot tub"? It's one of the weirdest ads I've seen in a long time, especially since they're showing a most unappetizing image in an effort to make a hot steak sandwich with melted cheese look good. What is this supposed to be, then, aversion therapy?

The voice over suggest that this vision is so "hot" that it's tantalizing. He says, "That hillbilly hot tub looks dangerous -- and hot. But not as hot as the new double cheese cheesesteak."

I didn't even notice it at first but it's two guys in a tub. Again, you got to wonder why? It it was a luxury hot tub instead of a hillbilly version, would there be a man and a woman in the hot tub? Is this some kind of hillbilly prejudice perhaps?

It's hard to figure out what Quiznos is doing with its advertising. This isn't the first time they've veered into the questionable territory of homoeroticism. Remember the talking oven that asked Scott, "to put it in me"? As Bob asked at the time, what was that commercial all about?

So, you be the judge of the hillbilly hot tub? What the heck are the Quiznos folks doing?