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September 14, 2014

David Letterman's Ratings in the Wake of Sex Scandal Are Better Than Ever

by Michael D. Ayers, posted Nov 2nd 2009 1:41PM
David LettermanThe old adage "sex sells" seems to be true for David Letterman, whose ratings for 'Late Show' haven't suffered in the wake of the talk show host's recently revealed sex scandal.

According to the Hollywood Reporter, Letterman is actually better off than he was last year at this time -- up 13 percent in overall viewers. That said, he's still down 8 percent in the total adult demographic, but things could be a lot worse, as most people (including us) postulated that his widely publicized affairs might hurt him. In the end, they might not affect the show's ratings at all.David LettermanThe old adage "sex sells" seems to be true for David Letterman, whose ratings for 'Late Show' haven't suffered in the wake of the talk show host's recently revealed sex scandal.

According to the Hollywood Reporter, Letterman is actually better off than he was last year at this time -- up 13 percent in overall viewers. That said, he's still down 8 percent in the total adult demographic, but things could be a lot worse, as most people (including us) postulated that his widely publicized affairs might hurt him. In the end, they might not affect the show's ratings at all.

This year's been a tough one for late night's perpetual crank. The feud with Sarah Palin, a new competitor in Conan O'Brien and this latest extortion plot have all the makings of a guy that's headed for a disaster (or firing). But there's something about old Dave that people are still drawn to. The same Hollywood Reporter piece references the strong CBS lineup of popular shows like 'The Mentalist' and 'The Good Wife,' which are providing good lead-ins for local news, which in turn, provide a lead-in for Letterman. On the flip side, NBC affiliates are reporting that 'The Jay Leno Show' is not the most desirable lead for their local news programs, which could be hurting Conan's potential viewers.

At the very least, at that 11:30PM time slot, Letterman's a trusted source -- even if he is a bit rated R these days.

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