Do you love commercials or are you just lazy?
by Bob Sassone, posted Nov 2nd 2009 6:31PM
Here's an interesting factoid: 46% of people who record TV shows don't fast forward through the commercials.
Now, I'm a natural skeptic when it comes to studies like this. I always wonder how the question was asked, the specifics, is the respondent lying or over/understating something, etc, but I often find myself not fast forwarding through ads because I'm doing something else at the time (writing an episode review, for example). How about you?
|Always. Commercials suck!||501 (59.1%)|
|Not always. It depends on what I'm doing.||333 (39.3%)|
|Never. I wish I lived in a TV commercial!||13 (1.5%)|