Was Fox rooting for the Yankees to win the World Series?
by Allison Waldman, posted Nov 5th 2009 4:04PM
Considering the incredible overnight ratings that Fox got for Game Six of the World Series, you might think I'm crazy to suggest that the network would be rooting for the New York Yankees last night to beat the Philadelphia Phillies, but I have evidence. All through the game, Fox was promoting Fringe and Bones, urging viewers to tune in tomorrow night -- tonight -- for new episodes. Why would the network be sending that message when there was a possibility of a Game Seven?
Okay, maybe it was just a simple case of covering their bases (ha-ha, base -- get it?), but it seemed a little weird to me. From my perspective as a die-hard Yankee fan, I wanted the World Series to end last night. I didn't want to drama of Game Seven. But Fox has been cleaning up in the ratings with this match-up. It won last week and will probably be in the top five slots this week.
Last night's baseball game, Game Six, was seen by an average of 22.3 million viewers and had a 7.4 rating with adults 18-49. That's top of the charts good! Surely, the network wanted another game more than regular programming. And Game Seven might have drawn even more than 22 million just based on the finality of it all.
And yet those ads were very definitive. So maybe it wasn't that they were rooting for the Yankees to wrap it up. Maybe some gypsy fortune-teller or numerologist had given the network the scoop that the Phillies weren't going to win, that the Yankees had fate on their side. That and Hideki Matsui, a good pitching performance by Andy Pettitte and the ultimate closer in Mariano Rivera.