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September 30, 2014

What would you do if you were Oprah?

by Allison Waldman, posted Nov 15th 2009 3:07PM
oprah_winfrey_headThere's a lot of speculation in the biz about what will Oprah do next. The daytime talk show giant supposedly made up her mind recently and decided that her syndicated show, The Oprah Winfrey Show, would end its run in syndication and move to OWN, the Oprah Winfrey Network (formerly Discovery Health). An official announcement is anticipated before the end of the year, but is that really was Oprah has decided? Nobody knows for certain.

There are pros and cons on either side. The companies that syndicated her talk show stand to lose a significant asset if she wraps up the current incarnation and abandons the market. Think of all those afternoon hours around that country that count on Oprah at three or four o'clock, or the morning slots where Oprah leads in to noon newscasts. Companies like CBS Distribution and the Tribune Company have feasted on the robust ratings Oprah has consistently delivered.

But if you were Oprah, what's the challenge in continuing to do what you've done and done successfully without an end in sight? What's the goal? It's not even a financial question, because syndication dollars are going down. That means if she decided to stick with what she's been doing since 1986, she may never do it for the millions she's seen in the past.

That why the OWN opportunity may be what's on the horizons for Oprah. Even though there would be more risk involved, including the possibility of failure, there's also the chance to experiment and grow.

Oprah's already shown that her inclination is to branch out. Her company, Harpo, has been behind The Rachael Ray Show, Dr. Phil and Dr. Oz. She's got her magazine, too. Now with OWN, she can build an entire channel with shows that she wants to produce or star in. The possibilities are vast.

And yet, as one expert pointed out, if Oprah gives up her syndicated show, is there any going back? Once she ends it, it's over. What do you think? Take our poll.

What should Oprah do next?
End the talk show and move to OWN, taking a risk50 (30.3%)
Stay with the syndicated talk show, the sure thing21 (12.7%)
You're Oprah, do both49 (29.7%)
Give it all up and just enjoy life45 (27.3%)

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Georgia Campbell

If I were Oprah I would place an order for all my friends of the show. Shop with http://campbellsgiftsandmore.com using this pass code. # E8VA1-5C1W1-B049B-LNBS-R0. I would take my daytime talk show to Africa , give people there a job and help them live the American Dream. She has so much to offer and inspire others. I would love to share what we have always enjoyed with our beloved DIVA.

January 24 2010 at 8:13 PM Report abuse rate up rate down Reply
Georgia Campbell

If I were Oprah I would place an order for all my friends of the show. Shop with campbellsgiftsandmore.com using this pass code. # E8VA1-5C1W1-B049B-LNBS-R0. I would take my daytime talk show to Africa , give people there a job and help them live the American Dream. She has so much to offer and inspire others. I woul...d love to share what we have always enjoyed with our beloved DIVA.

January 24 2010 at 8:05 PM Report abuse rate up rate down Reply
Gina

What happens to Discovery Health. I like that channel.

November 16 2009 at 11:20 AM Report abuse rate up rate down Reply
gonnabechef

I'd annex the Sudetenland and sign a non-aggression pact with Russia. Oh wait, wrong question.

November 15 2009 at 9:33 PM Report abuse rate up rate down Reply
Mike

I would retire and laugh and laugh and eventually only resurface to do the Jane Pauley/Walter Cronkite products

November 15 2009 at 7:11 PM Report abuse rate up rate down Reply
C.A.

If I were Oprah, I'd build a ship out of money that could fly to the land of candy and magic. Once there you wouldn't have to worry about tv shows or anything else.

November 15 2009 at 4:49 PM Report abuse rate up rate down Reply

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