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Things I Hate About TV: Pop-up ads

by Allison Waldman, posted Nov 18th 2009 11:29AM
tv_rabbit_earsWhen Lewis Black went off at the Emmys a couple of years ago about TV becoming obnoxious with the amount of information splayed on the screen, he hit the nail right on the head. Sad to say, things have not gotten better since that rant. In fact, they're worse. I don't know what's worse, the annoying pop-up ads on the television screen or the annoying pop-up ads on the computer screen. At least in the case of the latter, it's the equivalent of a commercial and -- somewhat -- understandable.

But when you're watching a television show and have to ignore the bug in the corner, then be subjected to a variety of pop-up promotions and reminders for shows you may or may not be interested in watching it's enough to make you turn off the set. I'd say it's enough to make you switch channels, but where can you go to avoid the intrusion? PBS?

Pop-up ads are getting more attention now because for some inexplicable reason, they're getting bigger. Instead of a small shot in the lower left corner, new pop ups are appearing on the right side, one-third of the way up the side. I noticed it on Bravo's Top Chef last week. One of the cheftestants had his face obscured by a promo for Real Housewives of Orange County.

In addition to pop-ups, on the news, business and sports channels there's a constant flow of zippered information. Sometimes there are two. And on certain channels, there might be a side bar of numbers, be it stock tickers or scores or a rundown of what's coming next. It's information overload. Oh, and by the way, a lot of times those sidebars are sponsored. Dickie's or Home Depot or Pizza Hut or some such company has paid a premium for that spot.

It would be nice if there was an option to quiet the screen, to mute the pop-ups. It would be nice if you could just watch a show and not have to know what else the network has to offer. Is it the price I'm forced to pay for watching commercial TV? I guess it is -- but wasn't that why I'm dealing with commercials in the first place?

Any thoughts, readers? Do you hate the pop-ups as much as I do?

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18 Comments

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pmhquilts

So, what can we do about this problem. We all agree the pop-ups are obnoxious and distracting. We can complain 'til the cows come home, but that won't fix it. Is it the cable company or the networks that provide the little annoyances??? Are they present on satellite/DirecTV services?

January 02 2010 at 4:11 PM Report abuse rate up rate down Reply
austin

If I see that obnoxious Gordon Liddy again I'm going to puke right into my remote holder. Who the hell has got enough money in this economy to buy enough gold to make it profitable. That man makes me sick to my stomach!!!!!!!

December 11 2009 at 1:45 PM Report abuse rate up rate down Reply
I hate them

They piss me off so much I immediately hate the product or service and vow never to buy it. And then I hate the company and everything else it makes. Regardless of whether I liked the product or company before.

Who are their marketing "experts"? Comatose idiots? People have hated pop-ups from their inception. Why do you continue doing this? I will never respond well to In-My-Face. Never. And I pass on my feelings about you and your product to my household, my friends, my relatives ...

November 30 2009 at 9:01 AM Report abuse rate up rate down Reply
GerryofNorVA

Allison, seriously, everyone HATES these pop-ups, it'd have been alot better post for you to tell us who at the networks to contact to protest this practice. They're the ones permitting this intrusion and we need a coordinated effort to protest it so it'll stop instead of, as it now is, getting worse.

November 19 2009 at 7:40 PM Report abuse rate up rate down Reply
Discosis

SciFi's were terrible last year and early this year. A huge purple bar across 1/3rd of the screen.

Happily, SyFy's popups are a lot less obnoxious now. Semi-transparent grey bar, slightly shorter.

November 18 2009 at 11:39 PM Report abuse rate up rate down Reply
itsy

I had to stop watching HGTV last year in October when I was beset by their promos for an upcoming Halloween-themed craft show: not only did it start with bats flying across the left side of the screen, the banner itself took up fully ONE THIRD of the screen.
This was while I was watching a craft show and the banner prevented me from seeing the demonstration of technique I had tuned in for in the first place.

They also ran another VERY BIG and intrusive promo for a book by one of their on-air personalities, Carol Duvall.. however, when you went to the website being advertised, the books were sold out.


So we're getting five- and six-minute-long commercial breaks plus pop up banners and bugs during the program. Are they really trying to drive us away from television altogether?

November 18 2009 at 9:11 PM Report abuse rate up rate down Reply
Jeff

What time does shovin' buddies start?

November 18 2009 at 9:07 PM Report abuse rate up rate down Reply
Joseph Singer

It all started with the second tier networks i.e. CW, MyQ and Fox. It's totally obnoxious. They tell you what you're already watching. They tell you what's on next. They tell you what's on in two weeks or a frik'n month. Not only that they put an ad in the channel logo space that they won't take away. It's enough to make you quit commercial TV and just watch DVDs.

November 18 2009 at 5:17 PM Report abuse rate up rate down Reply
Dave

What's worse is when we're watching some of our local main TV stations in HD, when they add the pop-up ads the video becomes standard definition and doesn't fill the screen. When the ads go away, HD is back. Plus, there's a skip in the video and audio when the ads come in and out. So damn annoying.

November 18 2009 at 2:36 PM Report abuse rate up rate down Reply
2 replies to Dave's comment
Christopher

Wow Dave, that sounds freaking awful. Glad we don't currently have that issue with our HD channels.

November 18 2009 at 4:58 PM Report abuse rate up rate down Reply
Galley

That happens on our local channel with the lottery results.

November 19 2009 at 8:17 AM Report abuse rate up rate down Reply
Gina

I didn't mind them when they were opaque. But the full color with animations is annoying as hell. What makes A&E think that because I am watching criminal minds repeats on their channel that I would be interested in The Real Housewives. The ads wouldn't be so bad if they were targeted correctly. If I am watching a show about serial killers and rapists why would I care about The Real Housewives show. Maybe if the pop up was about their show Cold Case Files that would be more appropriate. I really hate it when the cover a good portion of the screen. I am trying to watch here people move that crap.

November 18 2009 at 2:27 PM Report abuse rate up rate down Reply

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