Things I Hate About TV: Pop-up ads
When Lewis Black went off at the Emmys a couple of years ago about TV becoming obnoxious with the amount of information splayed on the screen, he hit the nail right on the head. Sad to say, things have not gotten better since that rant. In fact, they're worse. I don't know what's worse, the annoying pop-up ads on the television screen or the annoying pop-up ads on the computer screen. At least in the case of the latter, it's the equivalent of a commercial and -- somewhat -- understandable. But when you're watching a television show and have to ignore the bug in the corner, then be subjected to a variety of pop-up promotions and reminders for shows you may or may not be interested in watching it's enough to make you turn off the set. I'd say it's enough to make you switch channels, but where can you go to avoid the intrusion? PBS?
Pop-up ads are getting more attention now because for some inexplicable reason, they're getting bigger. Instead of a small shot in the lower left corner, new pop ups are appearing on the right side, one-third of the way up the side. I noticed it on Bravo's Top Chef last week. One of the cheftestants had his face obscured by a promo for Real Housewives of Orange County.
In addition to pop-ups, on the news, business and sports channels there's a constant flow of zippered information. Sometimes there are two. And on certain channels, there might be a side bar of numbers, be it stock tickers or scores or a rundown of what's coming next. It's information overload. Oh, and by the way, a lot of times those sidebars are sponsored. Dickie's or Home Depot or Pizza Hut or some such company has paid a premium for that spot.
It would be nice if there was an option to quiet the screen, to mute the pop-ups. It would be nice if you could just watch a show and not have to know what else the network has to offer. Is it the price I'm forced to pay for watching commercial TV? I guess it is -- but wasn't that why I'm dealing with commercials in the first place?
Any thoughts, readers? Do you hate the pop-ups as much as I do?

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