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October 22, 2014

NBC Planning 'United Plates of America' (Worst Show Title Ever?)

by Elizabeth Chan, posted Nov 19th 2009 11:30AM
Dan Cutforth and Jane Lipsitz executive producers of 'United Plates of America.'Get ready for the 'United Plates of America.'

No, this isn't a new marketing plan at your DMV. It's the title of NBC's new cooking reality show, according to the Hollywood Reporter.

In addition to having what may be the worst reality show title ever, 'Plates' will have its chefs competing for a lucrative prize: their very own restaurant chain, with four locations planned throughout the United States.

The audience are winners, too, for the season finale is also the grand opening date for the chain, which will give America the chance to "unite plates" -- whatever that means.Dan Cutforth and Jane Lipsitz executive producers of 'United Plates of America.'Get ready for the 'United Plates of America.'

No, this isn't a new marketing plan at your DMV. It's the title of NBC's new cooking reality show, according to the Hollywood Reporter.

In addition to having what may be the worst reality show title ever, 'Plates' will have its chefs competing for a lucrative prize: their very own restaurant chain, with four locations planned throughout the United States.

The audience are winners, too, for the season finale is also the grand opening date for the chain, which will give America the chance to "unite plates" -- whatever that means.

Currently, the show will be produced by the Magical Elves, the same team who brought us 'Top Chef' and 'Top Chef: Masters' (we take it the 'United Plates of America: Masters' is in the oven, too).

Want to get in on the game? According to executive producer Dan Cuttforth, you don't need to be a chef. "It's a culinary competition that anybody can take part in, all you need is a great idea for a restaurant," he said.

Adding an element of 'Shark Tank' in the show, the would-be restaurateurs will be judged by a panel of wealthy investors across the cooking and restaurant industry. The contestants will need to prove their restaurants concept, marketability, planning and staff management in order to win the prize.

This is not the first time NBC has served up a restaurant in the name of reality television. The network previously aired 'The Chopping Block,' as well as 'The Restaurant,' featuring chef hottie Rocco DiSpirito.

The shows have since been canceled. But at he very least, NBC is bringing us one step closer to smell-o-vision.

Sound off: How do you think another cooking reality show will do on NBC?

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