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December 22, 2014

ABC's 'American Music Awards' Attracts 14.2 Million Viewers

by Leonard Jacobs, posted Nov 24th 2009 2:00PM
Adam Lambert may have offended viewers, and Jennifer Lopez may have fallen on her derriere. But ABC's broadcast of the 'American Music Awards' ended on a high note.

According to the Live Feed, the broadcast attracted a strong 14.2 million viewers and a 5.5 share in the coveted 18-49 demo.

ABC stated that the 'AMA's enjoyed its third straight year of total viewer gains and fourth straight year of viewership gains among young adults. If the final numbers prove true, that will mean the 2009 'AMA's rank as the year's third highest-rated awards show, behind the Academy Awards and the Grammys. It also marks the show's biggest tune-in since 2002.Adam Lambert may have offended viewers, and Jennifer Lopez may have fallen on her derriere. But ABC's broadcast of the 'American Music Awards' ended on a high note.

According to the Live Feed, the broadcast attracted a strong 14.2 million viewers and a 5.5 share in the coveted 18-49 demo.

ABC stated that the 'AMA's enjoyed its third straight year of total viewer gains and fourth straight year of viewership gains among young adults. If the final numbers prove true, that will mean the 2009 'AMA's rank as the year's third highest-rated awards show, behind the Academy Awards and the Grammys. It also marks the show's biggest tune-in since 2002.

That said, perhaps the night's performances weren't as attention-grabbing as they could have been. The show still finished behind NBC's 'Sunday Night Football,' which gave the low-rated network a 15.1 million audience and a 5.6 rating.

Lambert's antics, which aired at the end of the show, followed such sights as Rihanna fastened to a turning contraption and clad in a prison-referencing bodysuit, and Lady Gaga smashing a glass-enclosed piano -- all of which gave the moral police something to complain about. Reportedly, the Parents Television Council has called the broadcast "tasteless" and "vulgar" and called on its members to register their protests with ABC, as well as Dick Clark Productions.

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