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November 28, 2014

'Grey's Anatomy,' 'Fringe' Topped the List of Biggest DVR Gainers

by Daniel Frankel, posted Dec 8th 2009 2:00PM
'Grey's Anatomy,' 'Private Practice,' 'The Office' and 'Fringe' are among the most DVR-viewed shows on television, according to data released by The Hollywood Reporter.

Based on Nielsen numbers, the report measured how much each show's ratings benefited from DVR viewing up to seven days after initial broadcast.
'Grey's Anatomy,' 'Private Practice,' 'The Office' and 'Fringe' are among the most DVR-viewed shows on television, according to data released by The Hollywood Reporter.

Based on Nielsen numbers, the report measured how much each show's ratings benefited from DVR viewing up to seven days after initial broadcast.

Running on the ultra-competitive Thursday-night schedule -- where eight of the top-12 most-DVR'd shows air -- 'Grey's' audience tally in the all-important adults 18-49 demo increased by 28 percent, giving the hospital drama an industry-leading 1.4-point ratings boost in that category.

For its part, 'Grey's' hardly needs the ratings help, routinely beating CBS' 'CSI' and the rest of the 9 p.m. competition with an adult demo score that usually surpasses a 5.0 rating.

On the other hand, Fox's 'Fringe' -- which has struggled mightily on Thursday nights in its sophomore season, with an adult demo rating often not even in the top 10 for the night -- could use any help it can get. And when DVR viewing within seven days is factored in, 'Fringe' gets about half of its 18-49-year-old audience (45 percent) from time-shifting -- the highest lift on a percentage basis.

Other shows getting a big DVR lift include 'Melrose Place' (up 36 percent among adults 18-49 when time-shifting is factored in), 'Law & Order' (36 percent), 'Flash Forward' (33 percent), 'The Office' (32 percent) and 'Private Practice' (32 percent).

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