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October 25, 2014

Changes for The Hollywood Reporter and Variety

by Brad Trechak, posted Dec 10th 2009 6:00PM
Variety logoMajor changes happened today for two of the biggest trade newspapers in the entertainment industry. First, The Hollywood Reporter, along with Billboard and several other assets owned by the Nielsen Business Media, have been sold to a new investment group called e5 Global Media. Second, Variety will be placing its web site behind a pay wall, requiring a subscription fee to read content beyond a certain number of visits per month.

With regards to The Hollywood Reporter, it's tough to say what will happen with this sale. It may result in major changes or simply business-as-usual. As for Variety, the pay model has been done before with other publications with various degrees of success. While Variety is an industry powerhouse, people are really used to getting their news for free. I wonder if the sale of THR gave Variety the stones to try the new model. More likely it was just coincidence.

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