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September 2, 2014

Accenture Drops Tiger Woods - What Ads Could He Do Instead?

by Scott Harris, posted Dec 14th 2009 3:12PM
The hits just keep coming for Tiger Woods, but at least this one wasn't delivered with a three-iron.

According to an official press release from technology consulting firm Accenture, the company has decided to break off ties with the beleaguered golfer, who had appeared in a series of commercials touting the benefits of "high performance." While other companies affiliated with Woods have also altered their advertising strategies, including Gilette temporarily pulling all Tiger ads form the airwaves, Accenture's announcement marks the first full-fledged dumping since Tiger's troubles began.The hits just keep coming for Tiger Woods, but at least this one wasn't delivered with a three-iron.

According to an official press release from technology consulting firm Accenture, the company has decided to break off ties with the beleaguered golfer, who had appeared in a series of commercials touting the benefits of "high performance." While other companies affiliated with Woods have also altered their advertising strategies, including Gillette's temporarily pulling all Tiger ads form the airwaves, Accenture's announcement marks the first full-fledged dumping since Tiger's troubles began.

For those who may have been living on the moon for the past few weeks, Woods has been under intense media scrutiny since an early morning car accident on November 27. That led to allegations of marital woes, eventually prompting a public apology from Woods regarding his "infidelity" and the decision to suspend his career in order to, as Woods put it in an official statement, focus "attention on being a better husband, father, and person."

While rumors of multiple mistresses were one thing, an admission of cheating apparently was another as far as Accenture was concerned. And considering some of the advertisements Woods had done for the company, the decision is no surprise, as a campaign based on "knowing when to take risks" suddenly gains a different meaning in light of Tiger's activities. Check it out for yourself and decide whether or not Accenture made the right move:



Of course, a savvy businessman like Tiger always has ways of turning lemons into lemonade, so we thought we'd help out by suggesting to Tiger a few companies that his new reputation may be more suited to. Here are some companies that may profit from this new synergy:

• Insurance giant Geico has a history of crafting creative advertisements. Considering the damage to Tiger's Escalade, we think he might be the perfect fit to pitch their car insurance discounts.

• Another business demographic that may have a natural synergy for Woods is the hotel industry; we suggest Hotels.com as a fast and easy way for Tiger to find temporary accommodations. Though we're not sure if their search engine checks for hourly rates.

• Besides being the world's most famous golfer, Woods may also now possess the world's most famous cell phone. His endorsement could bring a whole new spin to Verizon's "Can you hear me now?" campaign.

• Life Alert provides medical assistance to those who may not have immediate access to a phone to call for help. We think a dramatic delivery of their catchphrase "I've fallen, and I can't get up!" from Woods might help popularize their portable gadgets.

While the opportunities are many for Woods, though, there are some doors that seem to have closed permanently for him. His days as a family friendly role model, for instance, which we highlighted here, are certainly finished. And ads like this online spot from EA Sports, which compares Tiger to Jesus, well ... they seem a bit ill-advised now as well.

Because it seems that Tiger's days of walking on water are finally over.




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