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October 6, 2015

FlashForward DVD coming in February (already?)

by Bob Sassone, posted Dec 18th 2009 3:03PM
Here's an interesting tactic: releasing a DVD set for a show smack dab* in the middle of the first season.

Disney/ABC has announced that they will release FlashForward: Volume 1 on February 26. That's "Volume 1" and not "Season 1," because the season isn't over yet. This release will come a week before the show returns to the network on March 4 to finish out the first season (with the big event that affects the entire world happening on April 10).

Looks like they're trying to get the attention of viewers before the show returns and maybe get people to buy the DVD set so they can get caught up on what has happened so far (and be reminded of what has happened so far - four months is a long time to wait when you have a first season show that isn't a ratings hit). Glee is doing this too, but I can see people buying that.

Couldn't they just have a marathon of the episodes a few days before it comes back? I'm really curious to see how many people will jump at the chance of buying this.

* People don't use the phrase "smack dab" enough.

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Ben Belden

Getting viewers may have something to do with it but it seems like a purely financial move to me. Instead of a $40 complete first season DVD they can sell two $25 DVD sets instead. Plus, a lower cost on one set might motivate more impulse buys, and so then if someone buys it and likes it, they'll buy the rest of the season and if they buy it and don't, they still make money from someone who may not have bought the more expensive set.

December 18 2009 at 6:13 PM Report abuse rate up rate down Reply

I like the show, but it doesn't make sense to release half a season on DVD. What if they cancel it before the first season is even finished?

December 18 2009 at 3:26 PM Report abuse rate up rate down Reply
1 reply to RC's comment
John Berggren

I think Glee makes sense as a cash in. I don't think the show needs to rope new viewers, but many want to watch over and over again. Flashforward seems aimed more towards increasing the viewership. That said, I think it's too close to the return of the show. Most people who aren't yet convinced to watch aren't going to buy it - and rental services like netflix will have a "VERY LONG WAIT" until well after the back half of the season is up and running.

December 18 2009 at 6:02 PM Report abuse rate up rate down Reply

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