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September 1, 2014

Fox Going Yellow for 'Simpsons' Anniversary

by Michael D. Ayers, posted Dec 22nd 2009 11:45AM
Apparently, yellow is the new green.

The Hollywood Reporter confirms that Fox graphics will turn yellow to celebrate 'The Simpsons'' 20th anniversary, beginning the week of Jan. 3. Among the items going yellow include on-air graphics and promos, social networks -- even local news anchors' ties, according to the report.

The "yellowing" continues an aggressive marketing campaign that has already featured stamps issued by the U.S. Postal Service and an online scavenger hunt.

As previously reported, a special one-hour "documentary" entitled 'The Simpsons 20th Anniversary Special: in 3-D! On Ice' will air on January 10, directed by 'Super Size Me' director/star Morgan Spurlock.Apparently, yellow is the new green.

The Hollywood Reporter confirms that Fox graphics will turn yellow to celebrate 'The Simpsons'' 20th anniversary, beginning the week of Jan. 3. Among the items going yellow include on-air graphics and promos, social networks -- even local news anchors' ties, according to the report.

The "yellowing" continues an aggressive marketing campaign that has already featured stamps issued by the U.S. Postal Service and an online scavenger hunt.

As previously reported, a special one-hour "documentary" entitled 'The Simpsons 20th Anniversary Special: in 3-D! On Ice' will air on January 10, directed by 'Super Size Me' director/star Morgan Spurlock.

The marketing team behind 'The Simpsons' has always been willing to ramp up its promotion of the series. When 'The Simpsons Movie' hit theaters in the summer of 2007, 7-11 chains sold Krusty-O cereal, Duff Beer and Buzz Cola. While this isn't on the scale of fictional products coming to life, Fox is still engaging their loyal fan base, while showing a strong support for the show across its properties.

If you missed it, check out our 12 favorite couch gags from the last twenty years.

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