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July 24, 2014

Nielsen to Track PBS Ratings

by Elizabeth Chan, posted Dec 23rd 2009 10:40AM
Elmo star of 'Sesame Street'PBS is getting in on the ratings game.

According to the Hollywood Reporter, the network has announced that it will be signing up with Nielsen Ratings, providing a weekly -- but not daily -- outlook on its programs. This will be a first for the network, which launched back in 1970.Elmo star of 'Sesame Street' PBS is getting in on the ratings game.

According to the Hollywood Reporter, the network has announced that it will be signing up with Nielsen Ratings, providing a weekly -- but not daily -- outlook on its programs. This will be a first for the network, which launched back in 1970.

So what sparked the decision? The report says that PBS had been toying with the idea ever since the Ken Burns documentary 'The National Parks: America's Best Idea' averaged around 5.5 million viewers per episode in the fall.

Programs that will be tracked by Nielsen include 'Antiques Roadshow,' 'Masterpiece Theater,' 'PBS NewsHour' and 'Nova,' in addition to the children's series 'Curious George' and 'Sesame Street.'

No word on when this will go into effect.

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