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September 22, 2014

Chuck season three: Press Kits Unwrapped

by Allison Waldman, posted Jan 3rd 2010 10:00AM
chuck_cast_season_three_NBC
One of the pleasures of blogging here at TV Squad is getting a press kit from a network to promote a new or returning show. Sometimes it's just a folder with a screener. Sometimes it's a cornucopia of doo-dads and tchotchkas that might be cool. I've seen some reviewers build an entire wardrobe from press kit tee-shirts, hoodies and caps. So, it was with real excitement -- like the anticipation of a birthday gift -- when Fedex turned up with NBC Entertainment Publicity's big box of promotion for Chuck.

chuck_press_kit_topperWelcome to The Mission Begins. That's the theme for Chuck, Season Three. I give NBC credit for turning up the volume for Chuck's return on January 10, 2010. It'll be back that Sunday with two episodes, followed the very next night, Monday, January 11, which should have Chuck-addicts completely revved. Three episodes in two days, and having watched them, I can assure you they are quite awesome.

chuck_press_kit_opened_2010As for the contents of the box, well, it falls into the doo-dad column. Nothing to wear, unless you're into plastic Elvis Costello-like UV 400 specs.

There's also a voice disguiser that looks like a Star Trek communicator (although it doesn't flip), and a Spy Science Secret Message Kit. The latter is a KidszLab Fun Science Products, and since I'm over three years of age, I'm old enough to play with it.

chuck_press_kit_toysThe real fun is the screener disks with five -- count 'em FIVE -- episodes from Season Three. Without revealing too much, let me just tell you that all the questions that were posed at the end of last year have been answered. Chuck and the Intersect 2.0, Sarah and Casey's status, the happenings at the Buy More with Morgan and Jeff and Lester. Big Mike is back... everything is addressed and everything is in play.

One of the best things in the Chuck box is a typewritten memorandum from Team Bartowski. It's just the right tone for Chuck, clearly written by the creators themselves. It reads (in part):

To: Approved Personnel
Status: Operation "Chuck" Season 3
From: Executive Producers (and Dashing Super Spies Themselves) Josh Schwartz and Chris Fedak
Threat Level: Very Entertaining (We Hope)

Your mission: to watch, enjoy, spread the love, spread the word, convert, proselytize and preach to all those who stand against "Team Bartowski." Failure to do so is a direct threat to National Security ... or, at the very least, the National Broadcasting Company.

As always, our staunchest enemy is back for a fight to the death. This is the nefarious and shadowy organization known as... Nielsen. The defeat of said enemy will once again not be possible without your continued support.

Needless to say, if not for you and our fans (and some sandwiches), we wouldn't be back. We sincerely hope you enjoy Season 3 as much as we've enjoyed making it.

This message will self-destruct. OK, not really. But it'd be pretty cool if it did.


It'd be really cool if NBC sticks with Chuck through the tough times ahead because the competition will be tough. I'm rooting for the show to succeed because it is entertaining fun. The schedule, though, has Chuck going up against other shows that fall into that same category. Will it be Mission: Impossible for Chuck? Time will tell.

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hookmrl

I thought it was about the doll chucky

January 06 2010 at 4:59 AM Report abuse rate up rate down Reply
The River Rat

Silly me! I didn't even know that there was an old season of "Chuck?"

January 06 2010 at 4:36 AM Report abuse rate up rate down Reply
1 reply to The River Rat's comment
rufus

yep, silly you.

January 06 2010 at 9:05 AM Report abuse rate up rate down Reply
Mike

Lucky.

January 03 2010 at 3:32 PM Report abuse rate up rate down Reply
1 reply to Mike's comment
mac

hey ! mikey I cant wait for season 3 to get started.... looking forward to all the action comedy and most of all the romance. maybe if some (a lot of people) who watch house will tune-in to chuck this season will just keep on watching team bartowski, sara is wow!!! and casey is all about getting the mission done. and the things morgan, lester and jeff get drawn into is just great, and big mike is in his own world. I will be watching this season hope you will be also. enjoy, spread the word to others about number 3 season of CHUCK, catch you later........Mac

January 06 2010 at 3:05 AM Report abuse rate up rate down Reply

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