What's a sure-fire TV winner? Having a baby. Remember when Lucy had Little Ricky on I Love Lucy? Even the reruns that have been running for 50 years are still favorites. So, with that in mind, don't you think America will be overjoyed that Maggie Rodriguez on The Early Show is having a baby?

I do. I expect there to be a spike in the Nielsens as people tune in each morning to watch Maggie's tummy grow and check out her maternity fashions. On today's broadcast of CBS's morning show, Maggie broke the news to co-host Harry Smith, weather forecaster Dave Price and newsman Russ Mitchell. She told them they would all soon be uncles!

This is the second child for Maggie and her husband Michael. He's a marketing executive at Telemundo. The baby is due in early July, but Maggie said she wouldn't be surprised if it comes sooner than that.

Since The Early Show has always been third in the morning ratings race, interest in Maggie's pregnancy can only help the show. In 1990, when Kathie Lee Gifford was having a baby while co-hosting Live with Regis & Kathie Lee, ratings soared as she talked daily about her pregnancy. I can't see Maggie being that overt, but The Early Show would be smart to plan segments that incorporate Maggie's pregnancy.