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December 21, 2014

Discovery, Sony, IMAX Team to Launch 3D Channel; ESPN 3D Coming in June

by Daniel Frankel, posted Jan 5th 2010 1:45PM
Those folks shelling out the bucks for a new 3D TV set this year will soon have several dedicated 3D cable channels to play on it.

On Tuesday, in the run-up to the big Consumer Electronics Show in Las Vegas, several new 3D channels were announced. In June, ESPN will launch a 3D channel around its coverage of World Cup Soccer. The sports cable giant has promised to broadcast 85 live sporting events in 3D the first year.

Meanwhile, Discovery Communications, Sony and IMAX jointly announced Tuesday that they're partnering to launch their own 3D network in 2011.Those folks shelling out the bucks for a new 3D TV set this year will soon have several dedicated 3D cable channels to play on it.

On Tuesday, in the run-up to the big Consumer Electronics Show in Las Vegas, several new 3D channels were announced. In June, ESPN will launch a 3D channel around its coverage of World Cup Soccer. The sports cable giant has promised to broadcast 85 live sporting events in 3D the first year.

Meanwhile, Discovery Communications, Sony and IMAX jointly announced Tuesday that they're partnering to launch their own 3D network in 2011.

According to a press release put out by the trio, the channel will be programmed with a combination of 3D shows themed around "natural history, space, exploration, adventure, engineering, science, technology, motion pictures and children's programming."

Discovery will run the day-to-day aspects of the channel, with Sony providing advertising and sponsorship sales support. IMAX, meanwhile, will license TV rights to future 3D film releases that play in its theaters (i.e., big movies like 'Avatar')

Big-picture-wise, the channel will be managed by a board comprised with members from each of the three companies.

For Sony, the move marks an aggressive push into the home 3D market, which will be further highlighted this week at the Consumer Electronics Show with a flurry of other announcements.

The company is seeking to sell a full suite of 3D technology products, with Sony TVs, the PlayStation 3 game console and the Blu-ray disc the centerpieces to the new home viewing experience.

More announcements are expected at CES later this week, including the launch of a dedicated 3D channel by DirecTV, as well as myriad new set-top boxes that will bring the technology into the home.

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