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It's time to start worrying about One Life to Live

by Allison Waldman, posted Jan 6th 2010 2:02PM
one_life_to_live_logoIn 2009, the television industry closed shop on Guiding Light. In 2010, CBS will pull the plug on As the World Turns. Is it time to start worrying about One Life to Live, too? I'm afraid so. Over the holidays, One Life to Live posted horrible Nielsen numbers, the lowest ever in fact.

There are other reasons to be concerned about One Life to Live. All My Children was the New York soap opera that ABC decided to move to Hollywood. It was also the show that was transitioned to HD. One Life was not only left behind in New York -- in AMC's old studio space -- but the plans for it to begin broadcasting in high-def was delayed. ...It doesn't take a Rhodes scholar to see that One Life to Live is vulnerable and the network is not doing much to alter that impression.

Why is One Life to Live doing so poorly? Well, the industry is changing and that's evident across the board. But the problems with One Life to Live are not the time slot or the position between All My Children and General Hospital on the schedule. The concerns for One Life are based on the current storylines.

Head writer Ron Carvalati has been churning up a crock of bad soap for nearly a year. He's squandered good love stories -- Rex and Gigi, Blair and Todd -- in favor of triangles. He's killed off characters like Jared and Nash. He's gone overboard on gay themed stories, including the same sex marriage epidemic, Oliver's coming out of the closet, and Dorian's mayoral campaign using lesbianism to get votes. I'm all for diversity in soaps, but the gay themes have been out of balance with the other plot lines. And don't write me that I'm anti-gay, because I'm not. It just needs to be a part of the show, not big chunks of it.

Add to that the return of evil Mitch, who does nothing for me, reverting Charlie to a drunk, and giving Erika Slezak a backseat with nothing to do, and you have trouble in Llanview City.

So, here's my advice to ABC Daytime Chief Brian Frons, force Carvalati to come up with a direction or hire a new head scribe. It's time to win back your viewers with an injection of new storytelling. It may be too late, but you have to try and save this show now.

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mcemail

ABC had well-established brands. Why destroy them? Just re-market Soaps in new ways? One way... Routinely send Soap Stars to colleges around the country to hold symposia discussing acting, writing, TV production etc.. (similar to "Inside the Actors Studio".) College students would love that and it would expose young potential viewers to Soaps. Another way ... Since fans are so attached to Soap Stars, why not have some of the actors actually endorse products at commercial time. Instead of an unknown spokesmodel selling makeup - have a Soap Star do it. Viewers would be more likely to buy products endorsed or presented by their favorite Soap Stars. Advertisers get more bang for their buck by having their products personally endorsed by people whom consumers admire and trust. These are some thoughts off the top of my head ... but aren't these TV execs paid big bucks to be far more creative than to just cancel and replace programming?

April 16 2011 at 12:31 PM Report abuse rate up rate down Reply
mcemail

ABC had well-established brands. Why destroy them? Just re-market Soaps in new ways? One way... Routinely send Soap Stars to colleges around the country to hold symposia discussing acting, writing, TV production etc.. (similar to "Inside the Actors Studio".) College students would love that and it would expose young potential viewers to Soaps. Another way ... Since fans are so attached to Soap Stars, why not have some of the actors actually endorse products at commercial time. Instead of an unknown spokesmodel selling makeup - have a Soap Star do it. Viewers would be more likely to buy products endorsed or presented by their favorite Soap Stars. Advertisers get more bang for their buck by having their products personally endorsed by people whom consumers admire and trust. These are some thoughts off the top of my head ... but aren't these TV execs paid big bucks to be far more creative than to just cancel and replace programming?

April 16 2011 at 12:31 PM Report abuse rate up rate down Reply
vickie

i love the show, but i did not like the gay story, i wrote the show back when asking not to though the gay story down people throats.
please come up with a new story line to save my favorit show

April 05 2010 at 7:58 PM Report abuse -1 rate up rate down Reply
1 reply to vickie's comment
cybertech

Blah blah....but other shows in the evening during prime time can shove violence down people's throats. This 2011, get with it!

February 09 2011 at 5:55 PM Report abuse rate up rate down Reply
Karen

This is very upsetting even talking about OLTL possibly getting cancelled! Get new writers if that is the problem, please! i've been watching OLTL since it began, yea that's a long, long time! What can we do, who can we write to to get whoever it is to keep OLTL on the air! It is my one vice, and I'm not embarrassed to admit it, so anyone else who feels this way about keeping OLTL on the air, please do whatever you can do also!! Thank you!

April 05 2010 at 7:07 PM Report abuse rate up rate down Reply
Bonnie Haehnles

I love Todd/Tea & wish to see more of their daughter. Having Jessica act like a love sick teen is sooooo boring. Roxy is great...John & Marty? Rather see him with Natalie. Would like to see Marty less whiny and more of a pro that helps Jessica back to good Mental Health. I have been watching since 1968. Would hate to see it go, but certainly know it needs a jolt. I fast forward through all the scenes with Jessica, Mitch (ugh) & Allison. Unreal and stupid. As for Charlie, he is weak and not that great of an actor. Vickie needs to get back with Clint - that is a fiasco with Kimberly. That whole thing was boring too! Too bad to axe Schyler, would like to have seen his relationship with Roxie grow. Poor Rex...will we ever know who his parents are? Bo? Dorian? If Mitch is no blood relation to Shane, how did his blood save his life??? Miss Marcy & her Dr. husband. Come on writers....step it up and bring back the quality and excitrement One Life to Live used to be.

April 05 2010 at 6:54 PM Report abuse rate up rate down Reply
Fran

I used to love this show. Now there are too many nuts on it. Get rid of Mitch, Gigi, Rex and Schuyler. And this Jessica story line is the most ridiculous thing. Lets get with it.

April 05 2010 at 5:52 PM Report abuse rate up rate down Reply
Rose Manning

One Life To Live was my all time favorite soap up until this passed year. I haven't watched it in over eight months, because of all the crazy story lines. I might try and give it another view if the stories change better. And can we get a relationship that last the test of time?

April 05 2010 at 2:22 PM Report abuse -1 rate up rate down Reply
Sue

Have watched off and on since it started. Mitch needs to die soon and stay dead. Jessica needs to regain her memory before I scream...we need some new hot story lines..not riduclous ones. Bring back Audrianna and get a hot romance with her and Christian. (married in real life)

March 17 2010 at 5:39 PM Report abuse rate up rate down Reply
Connie

I've watched for decades--but let's get serious--no more split personalities, get Vicki back w/ Clint, Bo back with Nora (maybe Nora could get pregnant??) find Dorian SOMEONE that will kick her ass (find a way to bring Mel back), get rid of Stacy--it could get interesting to have two gay men raising the baby, get Rex and Gigi back together, and find someone for Skyler. I like the Blair and Elijah thing--very hot. slap Danielle up side the head and tell her to knock it off--show us that Todd can be a food father for a change. Also--whoever is doing Vicki's hair should be fired! Bring back Adriana (for Skyler?). Kill David Vickers.

February 13 2010 at 9:07 PM Report abuse rate up rate down Reply
1 reply to Connie's comment
cybertech

It's a soap, it's supposed to be a continuing story line - that's the beauty of soaps. If everything ended nice and neat, it truly would end.

February 09 2011 at 5:58 PM Report abuse rate up rate down Reply
terie

I stopped watching ABC on Nov. 25th due to their duplicitous action against a young singer & vowed not to watch it again. Nonetheless I was sick of their convoluted story lines long before that and bringing Mitch Laurence back was the icing on the cake ... he makes me physically ill using GOD as his reason for mayhem. The writer should be shown to the EXIT and another should be hired before OLTL goes the way of GL & some of the other soaps of the past. I watch it on SoapNet channel. No more ABC for me FOREVER!!

February 05 2010 at 3:49 AM Report abuse rate up rate down Reply

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