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October 7, 2015

Chuck returns with ratings to back up the hype

by Kona Gallagher, posted Jan 11th 2010 2:29PM
became famous for becoming the first show to really be saved from cancellation by an internet fan campaign. While it did get its second season, the online fervor failed to translate into ratings, and Jericho never saw a season three. Now the NBC comedy Chuck is back for its third season after being similarly saved by devoted fans. So the big question is, did they actually watch?

According to The Hollywood Reporter, you bet they did. Last night's season three premiere of Chuck scored its highest ratings since its special 3-D episode that aired after the Super Bowl. If you're just looking at the ratings of Chuck's non-gimmicky episodes, it hasn't performed this well since 2007. Chuck fans are celebrating today, and NBC execs at least have one bright spot in what has been a difficult week for them.

Chuck premiered with two all-new episodes last night. The first one snagged an impressive 7.7 million viewers with a 3.0 in the coveted 18-49 demographic. It hung onto nearly all of its audience in the second hour, with a 7.2/2.9. This is 21% higher than last seasons average. What's more, is it improved 58% over Dateline, its lead-in.

While these numbers are definitely promising, Chuck has yet to pass its main hurdle. It moves to its regular timeslot tonight, Mondays at 8 PM. This is a notoriously difficult slot, as it puts Chuck up against House and How I Met Your Mother. While it's great that fans showed up last night, it's absolutely crucial that they return tonight, or else Chuck has a good chance of going the way of Jericho.

Thanks to Jonathan Cleary for the tip.

[Watch episodes of Chuck on SlashControl.]

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chuck is the only show that I watch with my whole familiy. Including my 16 year old son and I love Chuck for bringing us together .... Keep on Keepen on Chuckmiester.

January 12 2010 at 11:11 AM Report abuse rate up rate down Reply
Riley Freeman

question? why not leave the damn show on sundays. sunday night football is done. i love family guy but since i have east and west timezones ill just one at one time and the other at another time. sunday is so empty i find. leave it on sundays

January 11 2010 at 8:14 PM Report abuse rate up rate down Reply

The secret best show on television

And at this point they may as well let Chuck go 100 episodes/5 seasons and clean up on DVD and syndication on the SiFi or G4.

January 11 2010 at 7:08 PM Report abuse rate up rate down Reply

1. I loved the car commercial thing they did last night. If they want to keep people from fast forwarding commercials on dvr they should do every commercial with the actors of the show its advertising on.

2. Those ratings are bogus. All it tells you is the people who have Nielson monitors, it doesn't tell you about the people like me who watched it with 3 friends on 1 tv. they really need to make laws against Nielson,.

January 11 2010 at 6:45 PM Report abuse rate up rate down Reply

The ratings weren't that great. It finished last in both hours. A criminal minds rerun beat it. I'm glad that its back after watching the first two seasons on dvd. I wonder what it's going to do with house and HIMYM on.

January 11 2010 at 5:35 PM Report abuse rate up rate down Reply

There is something current sponsors have vastly overlooked in the 21st century - and that is LOYAL viewers. What you have here, like other hit shows, is a CULT following. Another program that comes to mind is the 007 Franchise. How strong are the fans? (Can you say a Chuck MOVIE franchise?) The ratings may not show up all the time - but FANS are WHERE the advertising and ticket sales bucks are. If you SHOW an advertisement to a LOYAL fan, they will also BRAND your products big time. And branding is what advertising is all about. So, as long as the numbers stick, and the quality of the show is good - do not forsake the LOYALTY of the audience. It is WORTH much more than rating numbers show. Take a lot at other cult following shows, and learn that keeping hard core fans happy is where all the money is anyway.

January 11 2010 at 5:23 PM Report abuse rate up rate down Reply
1 reply to ZipWizard's comment
Just the Facts

Couldn't agree more.

Let's make a point of buying from Chuck's advertisers and letting them know that we did and why.

January 13 2010 at 7:01 PM Report abuse rate up rate down Reply

Although it did do well last night, with the Jay Leno cancellation they will need as many shows as they can during the week to fill up the hour lost by his show. That's also one of the reasons I don't fear it getting cancelled this year, at least as long as the ratings aren't below 3 or 4. I doubt they will cancel a show with as much hype and popularity even if it's numbers aren't spectacular. Honestly, NBC's highly regarded shows The Office and 30 Rock only get 7's or 8's, so if Chuck gets around the 7 mark it will be in fine form.

January 11 2010 at 4:50 PM Report abuse rate up rate down Reply

I think NBC should move Chuck into a Sunday night time slot for good. Really, what could be the harm in that? It would not have much competition, and as shown last night, the fans would show up.

January 11 2010 at 3:34 PM Report abuse rate up rate down Reply
Just the Facts

So glad it's finally back. Keep watching.

January 11 2010 at 3:30 PM Report abuse rate up rate down Reply
Gordon Werner

you really can't go wrong when a show has both Mini Anden (Carina) and Yvonne Strahovski (Sarah) in an episode ... now they just need to let Yvonne use her real aussie accent

January 11 2010 at 3:18 PM Report abuse rate up rate down Reply

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