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August 27, 2014

NBC Drama Boosts Conan's Ratings

by Andrew Scott, posted Jan 13th 2010 3:27PM
The Tonight Show With Conan O'BrienAlthough he may soon be out of a job, Conan O'Brien is finally giving NBC what they've always wanted: big ratings.

According to preliminary numbers from the Wrap, Tuesday's episode of 'The Tonight Show' saw a huge upturn among adults 18-49, earning a staggering 1.7 rating. Compared to Monday night's 1.2 rating, that's up a whopping 42 percent.

Even better news: Conan easily beat timeslot rival the 'Late Show With David Letterman,' which pulled in a 0.9 rating. He pulled a similar feat on Friday, according to TV by the Numbers.The Tonight Show With Conan O'BrienAlthough he may soon be out of a job, Conan O'Brien is finally giving NBC what they've always wanted: big ratings.

According to preliminary numbers from the Wrap, Tuesday's episode of 'The Tonight Show' saw a huge upturn among adults 18-49, earning a staggering 1.7 rating. Compared to Monday night's 1.2 rating, that's up a whopping 42 percent.

Even better news: Conan easily beat timeslot rival the 'Late Show With David Letterman,' which pulled in a 0.9 rating. He pulled a similar feat on Friday, according to TV by the Numbers.

'The Tonight Show' has quickly pulled out of a long ratings slump after news broke last week that NBC is cancelling 'The Jay Leno Show,' and may also move Leno back to his original late-night spot at 11:35. Under the rumored plan, Conan's 'Tonight Show' would then air at 12:05.



Conan broke his silence yesterday in a statement, first published in the New York Times, in which he expressed disappointment in the plan, adding that he would not host 'The Tonight Show' if it were to air after midnight. He then discussed the issue further during last night's monologue, saying, "NBC said they were planning on having the late-night situation figured out before the Olympics start. And let me tell you something, when NBC says something, you can take that to the bank," he quipped (more on his monologue here). Luckily for him, people were watching.

However, the same cannot be said of 'The Jay Leno Show.' Last week, he drew in his lowest Thursday-night audience ever, with 4.7 million viewers (1.4 rating), and had another ho-hum performance on Friday, netting the exact same rating. Last night's episode, in which Leno failed to even mention Conan's statement, episode was also down 14 percent from last week (although he did increase about 2.3 million viewers between Monday and Tuesday). Perhaps Leno should have reconsidered.

Either way, NBC may have found a new ratings goldmine in all of this mess. Which begs the question: Should it consider keeping Conan after all?

The answer is a bit tricky. While viewers at home and users across the Internet appear to have rallied behind "Team Conan," controversies can often yield fleeting results. Just ask Leno. In Sept. 2008, his much-debated show debuted to an estimated 18.4 million viewers and a 5.3 rating, exceeding nearly all expectations. These days, however, he can barely pull in a 1.5 rating (not to mention his show just got the ax).

Whatever happens, it appears that all eyes will be on Conan -- at least for now.

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