Jay Leno and the missed opportunity
It's been quite an amazing time at NBC the past ten days. The Jay Leno exit from prime time. The proposed 11:35-12:05-1:05 juggle. Conan's manifesto to the people of the earth. NBC executives lashing out and labeling Conan a failure and chicken-hearted. Jeff Zucker threatening Conan and his intellectual properties. And then the subsiding tide that will have The Tonight Show regressing, possibly becoming less an American television institution and more an American artifact of a time gone by.Lost amid all this wrangling and back and forth is one fact that is undeniable. When NBC came up with the idea of all-Leno, all the time at 10 p.m. prime time, the network was giving him a precious gift. Jay Leno had been given Aladdin's lamp. NBC handed him an hour -- five hours -- of prime time television with an open invitation to create a new show. Imagine if that offer were made to another performer.
What would Jerry Seinfeld -- Jay's good buddy -- do with five hours of prime time real estate? How about some TV producers, Mark Burnett or Jerry Bruckheimer or Nigel Lythgoe? You think they would have simply recycled old material or would they have used the opportunity to innovate? Jay had the chance to reinvent himself. He didn't have to do a tired, watered-down version of The Tonight Show. He didn't have to do what he's always done before. He had the opening, if not the wherewithal, to break out of the mold.
In the early days of television, people like Steve Allen, Jackie Gleason, Ernie Kovacs, Lucille Ball and Desi Arnaz, Carl Reiner et. al. recognized that this thing called television was a new medium with the power to reach millions. They could have just adapted radio material to a visual medium, but they did much more. Desi invented a way to film situation comedy (with cameraman Karl Freund's guidance), and transformed a genre. Kovacs was an outside the box thinker, and everyone since has followed his lead.
I remember watching Carol Burnett on American Masters. She was talking about how nobody believed The Carol Burnett Show would succeed because no woman had ever had a prime time musical variety show that was really a comedy hour (Dinah Shore was music). With no faith from the network, Carol and producer (future husband) Joe Hamilton decided to shoot the moon, to aim for the stars and do everything they always wanted to do on a TV show. The results are TV history.
All those people were pioneers, visionaries. Nobody will ever accuse Jay Leno of being that. He never challenged himself. I doubt it ever occurred to him. He was lazy and uninspired and that's the kind of TV he created. Leno had a chance to be something better than just the guy who took over The Tonight Show from Johnny Carson.

18 Comments