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September 3, 2015

Conan O'Brien and Fox not a done deal yet

by Danny Gallagher, posted Jan 25th 2010 5:00PM
Fox logoFox might be the odds on favorite for Conan O'Brien to land on his feet, but he hasn't scored a safety net just yet.

Even though the network clearly wants O'Brien to do a show on their lackluster late night schedule, the network has to convince its 200-plus affiliates that it is a good idea.

The network would also have to compensate their affiliates for any lost revenue from syndicated shows and local programming to make room between 10 and 11:30 p.m. to give the new show enough momentum for advertisers.

Still, I'm guessing that Conan has generated enough buzz and free advertising to give such a show enough momentum well into next September. And Fox has enough money to convince God to take care of their affiliates' concerns.

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If I remember correctly, wasn't Joan Rivers - and then Arsenio Hall on at 11 on Fox and did very well?

11pm on Fox is a great spot for Conan...

January 26 2010 at 9:24 AM Report abuse rate up rate down Reply

Over on the I'm With Coco Facebook page, they encourage writing to Fox and your local affiliate especially if you want them to consider Conan for a late night show. (This late night situation has shown the importance of appeasing them.) Fox's website has an affiliate lookup; otherwise you can write the network at askfox@fox.com. If you're interested.

January 26 2010 at 4:26 AM Report abuse rate up rate down Reply
Ed Huang

Well one of the reasons I would think NBC wanted to stick Conan at 12:05 was because his ratings picked up at 12 from people doing John Stewert-->Stephen Colbert-->Conan O'brien.

January 26 2010 at 12:00 AM Report abuse rate up rate down Reply
Marcus Gorman

Fox news broadcasting starts at 10 in all the markets I've lived in, and were an hour-long. This plan would have Conan start at 11 to get the jump on the other shows.

January 25 2010 at 7:25 PM Report abuse rate up rate down Reply

So if he DID do Fox would his show start after their news at 10:30? If so, I think he'd miss out on those folks still watching their 10PM dramas. Or at 11:00? Or do most folks still watch 11:00 news? If he's on at 11:30 then he's counting on people watching their news on the other networks and THEN switching over?

Tough spot.

January 25 2010 at 6:29 PM Report abuse rate up rate down Reply
Pierre-Luc Allie

My Fox Affiliates becomes a CW affiliates at 10 o'clock. That must be the case for a lot of small market.

January 25 2010 at 6:19 PM Report abuse rate up rate down Reply

I don't know if many Fox affiliates begin their syndicated shows at 11pm, however our affiliate in Dallas has a news broadcast as 10pm (which is basically our 11pm in Central time) and then TMZ begins at 10:30pm.

Sure, they have an entire hour of broadcasting news between 9-10pm, but they were pretty competitive with the other local news broadcasts at 10pm, as well.

I don't know if this is different than other Fox affiliates.

January 25 2010 at 5:35 PM Report abuse rate up rate down Reply

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