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October 26, 2014

David Naughton is still a Pepper

by Bob Sassone, posted Jan 26th 2010 2:00PM
Actor David Naughton (An American Werewolf in London) made several famous commercials for Dr. Pepper in the late 70s and early 80s. Yesterday he was back, heading a flash mob that invaded the NYSE and sang the song for the soda's 125th anniversary. Here's the video. After the jump, a couple of the original ads.

I was never a Pepper, but the song is tattooed on my mind.



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michael

pitiful

April 05 2011 at 1:45 PM Report abuse rate up rate down Reply
Paul McCall

That was just sad.
Made even more so by being able to view the originals again in comparison. I thought I recalled Naughton doing a lot of loose-limbed dance moves 30 years ago and I was correct. They should have had him hand off the bottle to a new spokes person. Or better yet, not do it at all!

January 27 2010 at 11:14 AM Report abuse rate up rate down Reply
hessian

And, may I add that's it's a reminder of a product that has lost its marketing way.

23 flavors vs. being a Pepper?

Bring Naughton back and sell some brown sugar water!

January 26 2010 at 11:38 PM Report abuse rate up rate down Reply
Nick

This is exactly what backfires when trying to force a "viral" ad from a company. You end up with a overly planned, unoriginal attempt that will go nowhere. People won't forward this around, even on an ironic level. If they had some guts, you do this alleged "flash mob" directly in front of Coke's headquarters in Atlanta around lunch time.

January 26 2010 at 6:15 PM Report abuse rate up rate down Reply
Robyn

Worst. Flash. Mob. Ever! The real joy of watching flash mob vids is seeing people spontaneous join in, these NYSE prople can't get the stick out of their butt and join in! All they can think about is how many trades they could be doing while the song played!

January 26 2010 at 5:08 PM Report abuse rate up rate down Reply
GrumpyOldMan

Makin' It was a great song. And a bad TV show.

January 26 2010 at 3:07 PM Report abuse rate up rate down Reply
Hank

It's not a flash mob if it's a pre-planned event. Considering the security hurdles involved, there is no way that this was a real flash mob.

January 26 2010 at 2:48 PM Report abuse rate up rate down Reply

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